Dana J. Smithers home staging industry leader and pioneer of home staging in Canada is going to share her strategy in building a 6 figure home staging business. Join her at the Vancouver Public Library on Thursday May 26th at 7:30 pm while she shares her success formula from her new book Start & Run a Home Staging Business.
If you are thinking about a career in home staging then you don’t want to miss this talk. If you have been in busy for awhile and your business is not growing then you don’t want to miss this talk.
Dana shares her business strategies that took her from $0 to a 6 figure income. Smithers says ‘ It’s hard work and it is doable if you are committed to your own success. Working with a business coach was part of my strategy to keep me moving forward and understanding where to spend my time, money and energy. I was doing a lot of things wrong in the beginning. Now I only focus on the results I want.’
Dana along with teaching her PRES Staging & Redesign course offers coaching and mentoring to with home stagers, interior decorators and designers, and redesigners. She loves helping clients create their brand, develop marketing strategies to keep the funnel full, and to get rid of any non-serving mind talk so they can get clarity and focus on what they want to achieve.
VPL Start Run a Home Staging Business2
Understanding how to create the WOW factor in home staging can be achieved by using the PRES no-fail 10 Step Formula. In the PRES staging and redesign training program every student knows how to work quickly and efficiently in a room. Using this blueprint they entice prospective buyers into falling in love with the home.
In this training home on first glance it doesn’t appear that we have much to work with. However every trained professional stager knows they can get the WOW look regardless of what they have to work with. Yes it’s great to be able to bring in trendy inventory but when the seller doesn’t want to do that, well this is where we create our magic!
BEST STAGING TIP
1. Determine your FUNCTION in each room
2. Determine the FOCAL POINT
from here everything falls into place. The way you live in your home is not the way you sell your house.
The function in this room appears to be watching television and not about enjoying talking or relaxing. Think about what the seller wants. What would you do here? Even though the home owner has the television and the fireplace as the focal point it just doesn’t work – there is no balance in this living room.
Before – the huge television distracts from the inviting fireplace and oh, this is so not balanced nor inviting…
After – A gorgeous fireplace with trendy accessories and it is clearly the focal point!
No More COLD CALLING – Learn The Art of Relationship Selling! Let go of the FEAR of sales calls and learn a step-by-step approach to gaining your confidence by turning a prospect into a client!
FIRST 5 TO SIGN UP RECEIVE A ‘FREE’ COACHING CALL with Dana J. Smithers author of Start & Run a Home Staging Business.
I really don’t know anyone who just loves to make ‘cold calls’. The very nature of the words leave many people frozen. So, why not take another approach to connecting with your ideal client – relationship selling! Networking plays a key role in relationship selling so I have combined this webinar with ‘Networking Made Easy’ so you get the benefit of two webinars in one since they go hand in hand.
Over the last 5 years marketing strategies have changed significantly. People do not like to be ‘sold to’ but they do like to buy! No one likes a pushy, aggressive sales person who doesn’t even understand their needs. Now that we are so much a high-tech low-touch society, relationship selling is more important than ever.
In this informative webinar you will learn a step-by-step approach to networking to gain confidence in using this new skill as one of your building blocks for relationship selling. Once people ‘KNOW YOU – LIKE YOU – TRUST YOU’ there will be a sale at some point in the relationship, even if it is a much-appreciated referral form them!
These are some more juicy outcomes for you:
* Gain insight into why ‘cold calling’ does not work
* Learn how to write an infomercial aka elevator speech
* Gain clarity on which networking events are right for you
* Learn how to turn a prospect into a client
* Understand how to set your ‘intention’ before connecting with someone
* Learn easy, low cost methods to ‘the fortune in the follow up’
Course Cost: PRES Members $97; Non-PRES Members $117 plus tax
Date: Tuesday April 26th
Time: 3 – 4:30pm Pacific Standard Time
All you need is your computer and a phone or headset and you can sit in the comfort of your home!
Contact: Janice@PresStaging.com to REGISTER!
Being an author can open up doors that might have been closed otherwise. Speaking engagements are a fantastic way to grow your business and I am delighted to be speaking locally at our main Vancouver Public Library on May 26, 2011.
Writing Start & Run a Home Staging Business was a lot of fun for me. Self Counsel Press (the publisher) had contacted me years ago to write this book. I was given almost a year to write the book and while I knew that I didn’t need that much time, I actually did take that long!
While the book is written for the home staging industry anyone starting a small business in the service industry will benefit from the tips and factual business knowledge that Dana shares in it. The book covers the full scope of starting any new business from choosing a name and registering it to the more complex issues of marketing strategies to grow your business.
Stay tuned for more details of this exciting event….
Vancouver Library Home Staging Talk