As home stagers and redesigners you are just like any other business owner. You can get full steam ahead with your work, love it and then suddenly without explanation you come to a screeching halt! So what happens?
You get sabotaged by your thinking! It’s often been referred to as the ‘What If’ scenario that plays havoc with your mind. You seem to forget everything that you have accomplished in the past and actually feel paralyzed from moving forward. The ‘What If’ mind talk is fear and ego based and you know the ego doesn’t like you changing and moving out of fear!
I’d like to share with you some of the ‘What If’ mind talk scenarios that I have heard over the past several years of coaching women in the home staging and redesign business.
- I don’t get my website up before I have my first client…
- I spend all this money on the course and I’m not very good at the work…
- I don’t get any good leads from my trade show booth…
- I can’t get anyone to help me on the staging job…
- I don’t get that bid for the home staging job…
- The client doesn’t like my work…
WHAT IF YOU DID…
- Get your first client before your website was up! Fantastic! You will do a great job for them and be able to use their testimonial and have great new photos for your portfolio.
- Know that you have made a great investment because you have confirmed that you are in fact, a fantastic home stager; you have the confidence and the credentials now to attract clients.
- Screen your trade show attendees really well and because of this, got some amazing ideal clients.
- Put out a request for helpers from other home stagers you met in the course. You can even try a few different ones out to see who is the best fit for you and your business. And you find a great partner!
- Find out who got the bid and most importantly ‘why’. Next time you bid you now have more information to surpass your last bid offer.
- The most amazing job possible and you loved your work. Is it possible this client would not have liked what anyone did?
- Take a look at what you have accomplished in the past because the way you do anything is the way you do everything! Focus on your strengths and know that you can achieve your goals.
HAPPY HOLIDAYS to you and yours and wishing you an amazingly prosperous 2013! From all of us at the PRES Staging Resource Centre enjoy the holiday season and take some time to Celebrate your Success however, you define it. I am privileged to have been part of your journey and I thank you for that!
He has achieved success who has lived well
Laughed often and loved much
Who has gained the respect of intelligent men
and the love of little children
Who has filled his niche and accomplished his task
Who has left the world better than he found it,
whether by an improved poppy,
a perfect poem,
or a rescued soul
Who has never lacked appreciation of earth’s beauty
or failed to express it
Who has always looked for the best in others
and given them the best he had
Whose life was an inspiration; whose memory a benediction.
Written by Bessie Stanley
For some home stagers the market has slowed down and November and December may be your slow months. This is a fabulous opportunity for you to make sure you have a solid Marketing Strategy and Marketing Tools in place.
Marketing is something that you will never stop doing in your business. Even when you are busy you need to keep the ‘funnel’ full or as you finish up your staging jobs you may find yourself with no clients. There is a way to avoid the feast or famine and that is through having a great strategic marketing plan all mapped out for the year ahead.
Along with your great Marketing Strategy you need to have some great Marketing Tools so now is the perfect time to add new marketing tools or revise some of your older ones.
One of the most important lessons I have learned for my own business is that my marketing strategies are constantly changing. What worked one year, or even one month, did not necessarily work the next year or the next month. It is imperative that you recognize what is working in your market, and what is not. The most obvious way to know this is to look at your sales targets. Are you achieving them or not?
1. MARKETING STRATEGIES or TACTICS
Here are some ideas of solid Marketing Strategies that you can easily incorporate into your marketing plan. Remember you can always add, delete, change, revise, etc. down the road.
My Marketing Strategies – the ‘what you DO’ to get noticed and be remembered:
- Networking – formal, informal, Meet Ups, BNI, staging related networks
- Social Media Networking (Active Rain – must do for stagers, Facebook, LinkedIn, Twitter, My Space, You Tube, etc)
- Print Advertising
- Article Submissions – make a list of which publications are interested in what you have to say
- Media Releases – if you do any chartable work associated with your business papers, magazines like this – or something NEW you are offering
- Speaking Engagements – who would love to hear what you have to share – libraries, stores, community centres, seniors centers, fitness centers, etc.,
- Trade Shows – which shows will work best for you – plan ahead and get prices – typically in the spring and fall for home stagers/home & garden shows
- Auctions – love freebies that their guests would love to buy
- Golf tournaments – what can you offer as a prize
- Retail Stores – what stores will benefit from advertising for you (strategic alliances – complement you and you them no competition)
- Workshops – where can you do some ‘free’ workshops for exposure
- Community Centers – can you post something or do some talks there
- Churches – often have bulletin boards you can put a flyer up at
- Coffee Shops – you can put up your marketing materials here
- For women Hair Salons or Beauty Spas – could be good place to market
2. MARKETING TOOLS
Your Marketing Tools are the ‘things’ you use for your brand. For most home stagers they are their brand. When you are branding yourself and investing in your marketing materials make sure you hire professionals to work with. You only get one chance to make a great first impression – as you well know!
My Marketing Tools – the ‘what you USE’ to get noticed and be remembered:
- Business Cards – use the back as well
- Post or Rack Cards
- Greeting Cards – hand or ecards like Send Out Cards
- Direct Mail Campaigns and/or Canada Post/US Post drops
- Social Media sites