Free Webinar – How To Attract Clients Through Savvy Marketing Feb 6th

"How To Attract Clients Through  Savvy Marketing"
‘FREE’ Webinar Wednesday February 6th, 6 – 7 pm PST

Are you feeling like your business is failing because you have run out of ideas of how to find new clients? Do you feel overwhelmed with everything you’ve been told you need to do to grow your home staging and styling business?

I’m here to tell you that anyone can successfully market their business if you just understand the basic principles that I am going to be teaching in my upcoming complimentary online event:

How To Attract Clients Through Savvy Marketing

In this FREE one-time, on line webinar, I’ll be sharing with you six specific marketing principles you need to know to help grow your business.

This call will uncover:

* Why it is critical to always be marketing your business. Learn about the ‘funnel’ system.

* Discover exactly how much time you really do need to spend on both ‘online and offline’ marketing.

* How to determine who your ideal client is, where you will find them, and what you need to say to them.

* The top 3 marketing tactics to successfully attract clients that become part of your loyal ‘tribe’.

* Understand the difference between ‘push’ and ‘pull’ marketing and why you need them both to gain proper market exposure.

* The most valuable insider secret to growing a 6 figure business …

Whether you are just starting or have been in business for a while, you don’t want to miss this important information I have to share with you!

It’s all happening on Wednesday, February 6, 2013 @ 6 p.m. – 7 p.m. PDT
.

Click here to register: How to Attract Clients Through Savvy Marketing

Creating Presentations to Grow Your Business Workshop Victoria BC

Are you ready to expand your marketing to include group talks to realtors and home owners but lack the confidence to try it? Dana J. Smithers, Canada’s Staging Guru has done 100s of professional presentations and knows that most people are naturally uncomfortable making presentations but, they can be taught!

Mark your calendars! Early Bird Special ends January 31st!
February 15th Vancouver BC and February 23rd Victoria BC

Dana knows that if you are properly trained and have excellent materials to work from, presenting can actually be a lot of fun! Some of the highlights of this course will be her tried-and-true templates and tips on creating lasting connections with your audience. If you are not using the ‘funnel system’ of selling and you are not consciously building your ‘list’ you need to be! Lots of handouts for you to plan and create your own memorable presentations.

Course Outline:
• Steps to Creating your ‘FREE’ Presentation
• Understanding the ‘Funnel System’ and why you need to have one
• The Process — Presenting to small or large groups
• Determining the best ‘hooky’ topic title to attract attention
• Creating your ‘Signature Talk’ a short and long version ready to go
• Fantastic form templates and use of props to demonstrate your skills
• Role Plays that are easy-peasy to follow and help you gain confidence

Read what previous students had to say about this course:

Thank you so much for offering a course on creating presentations. The timing was perfect, as I had just been asked to give a presentation to a group of 25 business people. As I have never spoken publically to a group this large, your course definitely gave me the pertinent information I needed to pull it off with confidence! Aside from providing the class with practical presentation topics, helpful hints, and tips like the “funnel system”, offering your own personal props for me to use for my presentation was above and beyond, and I really appreciate it! ~ Tamara McDonald of Tweak Home Staging

I found all the resource material of huge value. It’s significant because I do not have to spend time having to reinvent the wheel (other than logo and business information amendments). I found nuggets of invaluable information from Dana’s own experiences. For the silent auction coming up (and all realtor presentations) I will make certain the paperwork clearly states “this is for using their existing furnishings and not for any rentals”. That was a gem! ~ Lena Pereira of WestSide Staging Solutions

Space is limited and you don’t want to miss out! Click on this link to Register. Early Bird Special ends JANUARY 31ST, 2013 for PRES Graduates $247 (after 1/31/13 it is $297) and Other Amazing Industry Professionals $297 (after 1/31/13 it is $347).

Creating Presentations To Grow Your Business Workshop Vancouver BC

Are you ready to expand your marketing to include group talks to realtors and home owners but lack the confidence to try it? Dana J. Smithers, Canada’s Staging Guru has done 100s of professional presentations and knows that most people are naturally uncomfortable making presentations but, they can be taught!

Mark your calendars! Early Bird Special ends January 31st!
February 15th Vancouver BC and February 23rd Victoria BC

Dana knows that if you are properly trained and have excellent materials to work from, presenting can actually be a lot of fun! Some of the highlights of this course will be her tried-and-true templates and tips on creating lasting connections with your audience. If you are not using the ‘funnel system’ of selling and you are not consciously building your ‘list’ you need to be! Lots of handouts for you to plan and create your own memorable presentations.

Course Outline:
• Steps to Creating your ‘FREE’ Presentation
• Understanding the ‘Funnel System’ and why you need to have one
• The Process — Presenting to small or large groups
• Determining the best ‘hooky’ topic title to attract attention
• Creating your ‘Signature Talk’ a short and long version ready to go
• Fantastic form templates and use of props to demonstrate your skills
• Role Plays that are easy-peasy to follow and help you gain confidence

Read what previous students had to say about this course:

Thank you so much for offering a course on creating presentations. The timing was perfect, as I had just been asked to give a presentation to a group of 25 business people. As I have never spoken publically to a group this large, your course definitely gave me the pertinent information I needed to pull it off with confidence! Aside from providing the class with practical presentation topics, helpful hints, and tips like the “funnel system”, offering your own personal props for me to use for my presentation was above and beyond, and I really appreciate it! ~ Tamara McDonald of Tweak Home Staging

I found all the resource material of huge value. It’s significant because I do not have to spend time having to reinvent the wheel (other than logo and business information amendments). I found nuggets of invaluable information from Dana’s own experiences. For the silent auction coming up (and all realtor presentations) I will make certain the paperwork clearly states “this is for using their existing furnishings and not for any rentals”. That was a gem! ~ Lena Pereira of WestSide Staging Solutions

Space is limited and you don’t want to miss out! Click on this link to Register. Early Bird Special ends JANUARY 31ST, 2013 for PRES Graduates $247 (after 1/31/13 it is $297) and Other Amazing Industry Professionals $297 (after 1/31/13 it is $347).

Turning Prospects Objection of ‘NO’ Into a ‘YES’ Sale!

A ‘prospect’ is someone who has not yet bought your services but who, if taken through the sales cycle step-by-step can be turned into a ‘client’. We all know people don’t like to be sold but they do like to buy! So remember when you are selling, put yourself in your prospects shoes and think about how you would like to be ‘sold to’.

The good news about a prospect having an objection is that they are actually engaged in conversation with you AND they want to know more! You may be the best home stager on the planet but the reality is you are always going to have to deal with objections. So let’s find out how you can do that.

In my previous life (not as a home stager) I was a Sales Manager for a billion dollar service company. I trained account reps and account managers how to turn a ‘prospect’ into a ‘client’. The selling system that I used then is the same one I use today and teach in my home staging course. Most times this ‘Typical Selling Cycle’ follows this exact pattern yet it can a miss a step or two. You may find that you need to go back and handle the prospect’s objections more than once.

Typical Selling Cycle:

  1. Prospecting – who might be interesting in purchasing your home staging services?
  2. Qualifying – how serious are they about staging and when?
  3. Consultation/Information Meeting – gather information and build rapport
  4. Offering Features & Benefits – what will you offer and how will it benefit your prospect?
  5. HANDLING OBJECTIONS – clarifying and understanding what exactly are they objecting to
  6. Trial Closing – getting the head nodding ‘yes, yes, yes’
  7. Closing the Sale – the client signs your contract and gives you $$$$$

HANDLING OBJECTIONS

One of the very best ways to handle home sellers and/or realtors objections is to anticipate them already. The most common objection for home sellers and realtors is about the cost. They often have a preconceived misconception that home staging is extremely expensive. Compared to the money that can be made from selling a property, home staging is a relatively small investment! Use both ‘open ended’ and ‘closed probes’ so you keep the conversation alive. A closed probe only requires a ‘yes or no’ answer but if you mix this up with open ended probes you will have more opportunity for conversation.

OBJECTION FROM A HOME SELLER: I don’t know if I can afford this?

YOUR RESPONSE: From my experience I know your home is one of the biggest investments in your life. Wouldn’t you be willing to invest a small percentage of your future profits to make the most possible money you can? )

For a few thousand dollars you stand to make many more thousands of dollars from selling quickly and no longer paying your monthly carrying costs. Is this something that might appeal to you? (this is a trial close – head nodding YES…)

Let me share with you some of the properties that I have recently staged similar to yours that have SOLD in less than average days on market and for top dollar…. (This is where you take out your portfolio and WOW them)

OBJECTION FROM A REALTOR: I understand home staging services are expensive?

YOUR RESPONSE: Expensive compared to having a property sit on the market?

You don’t have to pay for the staging services. In my experience, most realtors who pay my nominal consultation fee look really great in the eyes of their client. I can upsell my services once I meet the home seller, and they can pay for the staging. How does that sound?

Let me share with you some of my recent staging successes that are similar to what needs to be done to get this property market ready …(This is where you take out your portfolio and WOW them)

Most people have some kind of ‘money story’ where they continually say they cannot afford something, or that is too expensive. Interestingly enough it never is really about the money but some underlying fear around scarcity. So keep the conversation going by repeating what they are saying and asking them if what they have said is correct. Sometimes they may say one thing, but in actuality they mean something different.

You can always ask them questions like – What is in your budget? What would you be willing to pay? What will happen if the property does not sell in 1 month? 3 months? 6 months? Will you make a price reduction? Did you know that your first price reduction is far more than my home staging services are? And on and on it goes. Keep the conversation flowing and you just might find that the objection isn’t money at all but something else which may not even be valid!

PRES LOVES Tomboy Tools!

Tomboy Tools are fantastic and they are pink! If you need and want tools made specifically for women these are for you. They are great for home stagers, decorators, designers, handy women and any women who likes to have her own tools.

Laurie McLean of Handy Granddaughter is selling these tools and women are buying them up because they have never seen anything quite as good as these. Check them out at Laurie’s Tomboy Tool site and contact Laurie if you are interested in buying some or learning more about selling them yourself.

Chatting about the great Tomboy Tools at SWAN Networking.

Love this Tomboy Tool Pink Diamond tool kit – versatile and easy to carry filled with perfect product for stagers and stylists!

If you live in the Lower Mainland PRES is hosting a Tomboy Tool Party on February 19th at 170 West 1st Street in North Vancouver BC. RSVP if you want to attend – Admin@PresStaging.com.

PS We love them at PRES even though most of our existing tools are red, we are willing to switch over since we know pink is just red tinted with white! Purple ones are in the works as well if pink isn’t for you.

PRES Workshops – Ready to Make 2013 Your BEST Year Ever?

At PRES we know how important on-going learning is to the success of any entrepreneur’s business. As a solopreneur most women are working on their own, and often from their home office. Unlike when I, and many of you, were in the corporate world, we no longer have the company sending us to take courses or even to provide in-house training. We have to seek out workshops that appeal to us depending on what we are looking for yet I don’t know anyone who doesn’t want to attract more clients!

This is why PRES offers year-round workshops and telewebinars to keep you on trend with new tools that you need to grow your home staging or decorating business. Check out what we are offering in the next few months and take advantage of the Early Bird Specials:

* Wednesday February 6th – ‘FREE’ Introduction to 6 Week Top 10 BEST Marketing Strategies – telewebinar - course starts February 20Th … stay tuned for details

* Friday February 15th Creating Presentations To Grow Your Business VANCOUVER

* Saturday February 23rd Creating Presentations To Grow Your Business VICTORIA

By investing in yourself you can achieve the success you want. If you sit back and wait for business to come to you, you’ll be waiting for a very long time. Come on, this is your year 2013 – it’s full of possibilities and opportunities – just open your eyes and go for it! (And if it’s not a PRES course that’s fine too but investing in yourself is very empowering and we’re all about that!)

Presenting in the ‘bull pen’ in a busy realtors’ office!

SWAN Breakfast Networking is one of your top 3 BEST marketing tactics

With President Sandra Yancey at eWomen Network Tradeshow

RESA BC Chapter Teleconference Meeting is Tonight!

Join us on the call for the RESA BC Chapter Meeting tonight and provide input into what you want the meetings to look like for 2013. Kym Tarr, RESA BC Chapter President is hosting the first call for 2013. Right now BC does not have a full board of directors and is looking for members to step-up and make a difference.

The new RESA Canada website is up and running and with the RESA Convention happening January 31st to February 2nd in San Fransisco this year – lots of great ideas of how to build a chapter will come out of it.

Call in details are as follows:

Conference Dial-in Number: 1 559 726-1000

Participant Access Code: 858943#

FYI – if you have Skype phone service (about $20/year) you can log into Skype and the call will not cost you any long distance charges. I use Skype more and more now and find it great for coaching/mentoring calls and for long distance calls.

Renting Art In North Vancouver is Easy Peasy!

Renting original art in North Vancouver just got easier! There are many great rental furnishing stores in the Lower Mainland, Fluff Rentals being one of our favourite since it has one-stop shopping staging home decor rentals for entire homes. However, if you are looking for a one-of-a-kind original art then you might want to check out the Vancouver Art Gallery Rental and Sales group and CityScape Community Art.

CityScape has an art rental show coming up from January 11 – February 2, 2013 with an Opening Reception on Thursday, January 10th from 7-9pm. You can buy or rent artwork right off the gallery walls. Visit CityScape Community Art Space for the semi-annual salon-style exhibition of the Art Rental collection. The Art Rental Show features more than 400 pieces of original artwork created by local artists.

This is a unique opportunity to enjoy original art in your home or office. Art Rental is a convenient and affordable way to enhance any space. Artworks rent for as little as $10 to $40 a month. Works are varied in subject and style; created in watercolour, acrylic, oil, pastel, photography and mixed media – something for everyone.

This is their contact information:

CityScape Community Art Space
North Vancouver Community Arts Council
335 Lonsdale Avenue, North Vancouver, BC V7M 2G3
exhibitions@nvartscouncil.ca / www.nvartscouncil.ca 604.988.6844

January 2012 ezine to put here