Want a FREE Home Makeover In Just One Day?

PRES training home clients are ecstatic over the transformations in their home! We’re looking for 2 great (well, not so great actually) homes for March 5th or 6th 2013.

During the 5 day PRES Staging & Redesign Training course, students are taken into real clients’ homes to apply the theory they learned in the classroom. Our training home clients are carefully selected by the PRES Resource Centre Founder & Creative Director, Dana J. Smithers. What’s essential in the training homes is that there are at least 3 major rooms to transform, enough art and accessories to work with. Some homes may have more opportunity for learning proper furniture placement and others may provide the perfect opportunity for teaching the ‘art of hanging art’. Whether we are staging the home to sell, or transforming the home by redesigning it for living the outcome for the client is the same – they LOVE the transformation!

In this home the client was struggling with how to make everything she loved look good together. When you are redesigning the home for living it’s important to transform the home by using as many of the client’s things as you can. Having said that not everything goes back into a room once we start building it back up using our 10 Step Secret Formula!

The Living Room BEFORE:

Living room is overcrowded with furniture and too many things - lovely as they are.

Living room is overcrowded with furniture and too many things – lovely as they are.

The Living Room AFTER:

So much more room to breathe. She still is surrounded by all her french treasures but now we can breathe!

So much more room to breathe. She still is surrounded by all her french treasures but now we can breathe!

This her testimonial which says it all…

When I walked in my home all I could say was “Wow!” I was taken aback immediately by the sense of being welcomed into my own home, stunned by the spaciousness and a feeling that the rooms can breathe again. With styled shelves, walls complimented with art, properly placed furniture and treasured items beautifully displayed, it became the space I wanted it to be. If you want your home staged or redesigned invite PRES Staging program in the door because you won’t be disappointed!

If this is something you are interested in participating in let us know by going to our PRES Training Home Page. Just click on this link Criteria to Qualify as a Training Home and we will be in touch! Sorry, this offer is only for home owners in the Lower Mainland BC.

Every Marketing Piece You Create Needs to ‘FOCUS ON THE RESULTS’ Your Potential or Existing Client Will Receive

As a business owner you know that you must continually bring new prospects into your funnel. The funnel always needs to be full, and one of the best ways to do this is by implementing key marketing strategies. Many people forget this when they get busy with existing clients.

For most solopreneurs their key marketing tools consist of business cards, post/rack card, website, ezine/enewsletters and blogs. If you are just in start-up mode you may not be using all of these tools yet; as you grow you will want to be reaching your target market using as many marketing strategies that will attract the right clients to you.

Whether you worked with a branding specialist or you created your own brand, you started out having an idea of who your ideal client would be. Keep your ideal client in your mind’s eye. On every single marketing piece you need to give them a clear and concise message of the ‘WHAT’S IN IT FOR ME ‘(WIIFM), in other words what are the results they will get by using your services.

It’s not the fact that you provide a home staging service. This is what you do. This is not the result the client gets by using your home staging service. Let’s take a look at some of the more obvious ones:

FOCUS ON RESULTS – as a home stager your home seller receives:

  • a beautifully staged home that will stand out from its competitors
  • more money in their pocket by selling quickly
  • each and every room/area is visually attractive so buyers can imagine themselves living in this home
  • time to do what they need to do to prepare the property for selling
  • a detailed report to get them on track so they do not feel so overwhelmed and stressed out
  • your strategic alliance list so they do not have to worry about finding a reputable painter, tiler, electrician, etc.
  • a  chance to get rid of clutter and things they no longer use or want
  • in just a short time they get a new and healthy way of living in their home

DIGGING DEEPER AND GIVING A DIFFERENT MESSAGE…

  • no more money is being spent on the ‘old property’ they now have more money to spend on the new home
  • sense of a huge burden being lifted
  • peace of mind because you are the professional handling all facets of the staging process
  • the realtor’s reputation increases in the market place because of moving homes quickly and for top dollar
  • because the property owner sold their home they get to go shopping and buy new furniture

FOCUS ON RESULTS – as a home stager the realtor receives:

  • an opportunity to add you to their marketing strategy (they pay for you or part of your services)
  • beautifully staged home that will stand out from others in their market
  • fantastic photos to use on their internet postings
  • more money in their pocket by selling quickly
  • each and every room/area is visually attractive so other agents are looking forward to working with them and showing their property
  • time to do what they need to do to earn the right to represent the home seller
  • a detailed report to assist their seller with preparing the property for selling
  • your strategic alliance list to assist their home seller so they do not have to worry about finding a reputable painter, tiler, electrician, etc.

DIGGING DEEPER AND GIVING A DIFFERENT MESSAGE…

  • they can confidently trust you to do an outstanding job helping their client prepare for selling
  • free up their time to look for their next listing thereby reducing their stress
  • give them more time and money to do the things they love to do in their personal life

Marketing messages are always concerned with either problem solving or relieving pain. Even though you may have the best home staging company in the world, if your ideal client doesn’t’ know about you, your business will never grow. Consistently focus on the results you will bring them and over time, you will be the first person to enter their mind when they need an exceptionally professional home stager.

FREE Library Talk Top 5 Home Staging Tips March 9th

Join us at this ‘FREE’ Lynn Valley library talk and learn home staging expert Dana J. Smithers’ TOP 5 HOME STAGING TIPS! Marci Deane of Mortgage Alliance West and Lois Mari Sullivan of Prudential Sussex Realty will share their knowledge for first time buyers. Lots to learn from all 3 speakers! It’s at the Lynn Valley Library – Program Room – 1277 Lynn Valley Road 10am to 11:30am.

Staging your home is no longer an option IF you want to sell it for top dollar and quickly. In today’s market over 80% of potential buyers look on the internet first to view your home. If your home does not look WOW you may get passed over! There are some very essential things you need to do before putting your home on the market. Decluttering and depersonalizing are two of your ‘Must Do’ priorities and having a clean home speaks volumes to your potential buyer. Many homes need simple home improvements that are good ROIs and the best place to spend money is on updating the look of your home with a new neutral paint colour. Buyers want the ‘move-in-ready’ home and this means you do have to make some investments. The next best areas to invest are in new flooring (Canadians prefer hardwood), lighting fixtures (brushed nickel) and window treatments (2” faux white wood blinds).

Find out how and why you need to go From this….

This unused dining room won't show well for selling!

This unused dining room won’t show well for selling!

To this….

It made more sense to turn this into a family room than a dining room!

It made more sense to turn this into a family room than a dining room!

First impressions only take a few minutes and if your home furnishings are old and drab looking, that first impression may have cost you the sale of your property! Buyers like to feel positive emotions so that they can see themselves in their ‘new home’. You may need to rent furnishings such as sofas and chairs, art and accessories if your home doesn’t appeal to your target market. Vacant properties need to be staged with great furniture as statistics prove they sit on the market longer than a staged property. Home stagers can provide those rentals to you, get you started with a plan in your recommendation report and stage your home!

You have a chance to WIN a One Hour HOME STAGING CONSULTATION and Canada’s Home Staging Expert, Dana J. Smithers AND HER eBOOK DIY – Getting To An Open House in 10 Easy Steps! And Creating Curb Appeal that Sells!

Home Staging For Selling – Top 5 Tips! Join Marci Deane and Lois Marie Sullivan
Lynn Valley Public Library – 1277 Lynn Valley Road 10am to 11:30am.
Saturday, March 9, 2013 from 10:00 AM to 11:30 AM (PST)
North Vancouver, British Columbia

Top 10 BEST Marketing Strategies 6 Week Webinar Starts Tonight!

The Top 10 BEST Marketing Strategies for Stagers & Stylists starts Wednesday February 20th – tonight! This is the course I’ve dreamed of doing since I started in this industry. But it could only come after the experiences I’ve had; some good, some bad. But what motivated me to do it is that I can help you avoid the mistakes I made by showing you exactly what you need to succeed.

Remember, I have created this course specifically for stagers, decorators, designers, stylists, feng shui consultants or professional organizers. This is an industry-specific 6 lessons (plus bonuses) online course, which walks you through exactly how to succeed in marketing your home-staging, styling or design business . . . From your comfort of your home!

Topics (in addition to the top ten strategies) include:

** Understanding how marketing grows your business organically, working for you so you can stop lying awake at night worrying about finding your next client.

** Identifying your ideal client and your message, so you don’t waste your limited time as a business owner chasing dead ends and ungrateful clients.

** Developing your marketing wheel and 90-day marketing plan; giving you the blueprint you need that will end the nagging feeling of not knowing what to do next or how to build your business.

After each live webinar, you get video recordings of each lesson (6 total!), a printable workbook, plus a bonus marketing call with Susan Friesen of eVision Media who will give additional marketing advice about websites as well as 3 staging eBooks!

Everything you need to market YOUR successful staging business!

. . . And one more bonus. At the end of each live call, we will do a Q & A session so I can personally answer any of your questions!

Don’t just take my word for it, here are what some others have been saying about this same course I offer as a workshop:

Loved this course! Tons of information and ideas clearly presented. It brought me back to thinking about some basic marketing tactics that I need to get back to doing.
Heather Stewart, HS Home Staging

It was beneficial for me and am looking forward to using these tools and tactics to take my business to the next level by implementing what I have learned today.
Valerie Westra, At First Sight Staging Solutions

Don’t hesitate – time is running out! Learn the full details here: www.top10bestmarketingstrategies.com

Introducing Tomboy Tools for Home Stagers!

Laurie McLean of Handy Granddaughter introduced me to Tomboy Tools and I love them! She will be introducing them to the Meetup City Stagers group on Tuesday February 19th in North Vancouver. Katie Matthewman of Fine Design will be talking about the RESA BC Chapter and why you might want to join!

Laurie McLean introduces Tomboy Tools to Dana Smithers

Laurie McLean introduces Tomboy Tools to Dana Smithers

With every purchase of Tomboy Tools products, consumers can feel good knowing that not only are they getting the highest quality tools for their projects backed with education, but a portion of total sales will benefit charitable organizations across Canada. Tomboy Tools Canada provides donations to all kinds of organizations that help women. From women’s shelters to breast cancer research, from helping the homeless, to skills development, Tomboy Tools is committed to being part of the solution. On the North Shore they are partnering with the new soon-to-be-open Habitat for Humanity ReStore so stay tuned for that.

Great products and just the right size of took kit for me in my work!

Tomboy Tools Kit

Missed the free webinar. Never fear join us Saturday Feb 9th at 10am PST!

Missed the free webinar last night? Attracting Clients Through Savvy Marketing new LIVE webinar Saturday February 9th at 10am PST.

If you cannot make the live call – you MUST SIGN UP to receive the recording so you don’t miss out!

Are you feeling like your business is failing because you have run out of ideas of how to find new clients? Do you feel overwhelmed with everything you’ve been told you need to do to grow your home staging and styling business?

I’m here to tell you that anyone can successfully market their business if you just understand the basic principles that I am going to be teaching in my upcoming complimentary online event:

How To Attract Clients Through Savvy Marketing

In this FREE one-time, on line webinar
, I’ll be sharing with you six specific marketing principles you need to know to help grow your business.

This call will uncover:

* Why it is critical to always be marketing your business. Learn about the ‘funnel’ system.

* Discover exactly how much time you really do need to spend on both ‘online and offline’ marketing.

* How to determine who your ideal client is, where you will find them, and what you need to say to them.

* The top 3 marketing tactics to successfully attract clients that become part of your loyal ‘tribe’.

* Understand the difference between ‘push’ and ‘pull’ marketing and why you need them both to gain proper market exposure.

* The most valuable insider secret to growing a 6 figure business …

Whether you are just starting or have been in business for a while, you don’t want to miss this important information I have to share with you!

It’s all happening on Wednesday, February 9, 2013 @ 10am – 11:15 am PDT.

Click here to register: How to Attract Clients Through Savvy Marketing

It’s TONIGHT! Free webinar – Attracting Clients Through Savvy Marketing

Free Webinar – How To Attract Clients Through Savvy Marketing Feb 6th – 6-7pm Pacific If you cannot make the live call – you must sign up to receive the recording so you don’t miss out!

Are you feeling like your business is failing because you have run out of ideas of how to find new clients? Do you feel overwhelmed with everything you’ve been told you need to do to grow your home staging and styling business?

I’m here to tell you that anyone can successfully market their business if you just understand the basic principles that I am going to be teaching in my upcoming complimentary online event:

How To Attract Clients Through Savvy Marketing

In this FREE one-time, on line webinar, I’ll be sharing with you six specific marketing principles you need to know to help grow your business.

This call will uncover:

* Why it is critical to always be marketing your business. Learn about the ‘funnel’ system.

* Discover exactly how much time you really do need to spend on both ‘online and offline’ marketing.

* How to determine who your ideal client is, where you will find them, and what you need to say to them.

* The top 3 marketing tactics to successfully attract clients that become part of your loyal ‘tribe’.

* Understand the difference between ‘push’ and ‘pull’ marketing and why you need them both to gain proper market exposure.

* The most valuable insider secret to growing a 6 figure business …

Whether you are just starting or have been in business for a while, you don’t want to miss this important information I have to share with you!

It’s all happening on Wednesday, February 6, 2013 @ 6 p.m. – 7 p.m. PDT.

Click here to register: How to Attract Clients Through Savvy Marketing