Time to Expand Your Home Staging Business?

At some point in time you will be making the decision whether or not you want to expand. Sometimes this decision can come about because you are feeling so exhausted from trying to do everything yourself. Or you may have hired on some contract workers but found that they are not always available when you need them. Regardless of ‘why’ you need to think about expanding there are some ways that are better than others.

Chances are you have heard this expression before and maybe not really understood what it meant, or perhaps you did but were not sure how you were going to accomplish this.

You want to be working ‘ON’ your business

not ‘IN’ your business…

Woman Multi-taskingWhen you are first starting up your home staging business you are juggling not only how to run your business but how to manage your life now that you are an entrepreneur. You may find that even though you have started your business your family members still have expectations of you doing all the great things for them that you have always done. I guarantee if you try to be all things to all people and not set any new boundaries – your life will be absolutely chaotic and absolutely no FUN!

So let’s take a look and how you can expand your business without the chaos, and where you get back to having more fun and doing what you love to do.

7 TIPS on Expanding Your Home Staging Business

  1. DELEGATE: Whether you are just starting or have been in business for a while decide what you can give to someone else to do. It does not necessarily mean that you aren’t good at it, it just may not be a good use of your time and energy. For me, one of the first things I delegated was my bookkeeping. It not only drains my energy, I’m terrible at it! Is it time for you to hire some contract assistance or is it time to hire your first employee? Your numbers will tell you that but so will the amount of energy you have to do what you do best.
  2. LEARN HOW TO SELL: This is every staging entrepreneurs Number 1 priority – you must know how to sell your services. You know what you do best and you are most likely the one person in your business who has the most ‘energy’ for making the sale. It doesn’t mean that you can’t ‘delegate’ someone to make follow up calls for you and set appointments, it does mean however, that you will be the one doing the sales call and closing the sale.
  3. FIND BALANCE: I don’t really believe that entrepreneurs will ever have balance in every area of their life so, I don’t suggest striving for that. What I do suggest is to find ‘your balance’ and most likely a good part of your week will be you working. You also need to take good care of yourself and this might mean some form of exercise, eating nutritious meals and taking some ‘me’ time. Set boundaries with your family and friends so everyone is clear when it’s personal time and when it’s your business time.
  4. REVISIT YOUR SERVICES: Every quarter I take a look at where my revenues are coming from and even ‘if’ I thought they ‘should’ come from one area and they are not – it’s time to focus on the area that generates the best income for my business. Always be open to changing your business plan if something is not working for you. The same goes for your marketing plan – if you had some strategies in place and they are not attracting new clients then change them and find out what will you in front of more clients.
  5. BECOME THE EXPERT: I know I’ve talked about this in a previous newsletter but it is important for you to stand out from other people offering the same services that you do. Be ‘creative’ not ‘competitive’. Provide more value than what the actual cash value of your services is. Get yourself known in your community through writing for your local paper, doing talks at realtor offices or libraries – people can only buy from you if they know about you!
  6. KEEP LEARNING: Continue to learn new tools to grow your business particularly in the area of social media – this needs to be part of your strategic marketing plan. I highly recommend checking out eVision Media‘s social media program if you are unclear about what you need to be doing. Check out networking groups in your area for speakers who can teach you more about growing your business. Find your local home staging networking groups and get involved with them. Find someone who is successful and follow them – you can always do what they are doing – make it authentically yours.
  7. HIRE A COACH: Most home staging entrepreneurs that I coach love the creative, decorative, fun part of home staging and redesign. What they don’t love so much is ‘selling’ and ‘marketing’ their business. Their energy goes from a 10 (being high excitement) to a 1 within minutes when I ask about their plans and strategies. Find a business coach who is the right fit for you and invest the money in growing your business. Your coach can live anywhere but if they have experience in your business all the better.

Entranceways reflect a lot about who lives here…

The first impression of the entrance for living is different than it is for selling. When someone is living in the home the entrance should reflect their personal style. It should say something about how this person likes to live in their home and also it starts the colour scheme of the home. It’s very personal.

For selling the entrance has a different goal to achieve. With that first impression being so critical in the buying decision it needs to invite the prospective buyer in with a warm and welcoming feeling. Not crowded – not too personal but spacious and clean. The best colour palette for me is still a neutral paint colour. I like to accessorize with trendy colours and let the walls stay in the background.

The PRES students recently went in to transform an entrance that had become a ‘catch all’ area for shoes, books, pictures, etc but didn’t really meet any of the criteria that it needed to.

The dark wood units are housing the family’s shoes and other things and the wood colour does not go with the other woods in the room. You do get the impression that this family is all about family and it is yet it doesn’t tell us much else.

DeAnn Entrance Before

We really wanted to do something that reflected more of the personal style of the home owner and invite some calm into this busy family life…

DeAnn Entrance After

From a Feng Shui perspective a small water fountain would be the perfect addition here. The old monk’s door is a treasure she fell in love with many years ago. The serene Buddha with the new plants breathe new life and energy into this space.

This is what she had to say…

“All I can say is WOW! We are LOVING the space that you and the women created yesterday! I had to leave for a class shortly after you left, so didn’t have time to just sit in the space and take it all in. However, it was just soooo incredibly lovely walking in the door last night to this peaceful, pulled-together, warm, inviting space! I just stood in the doorway with my coat and shoes on looking around and loving every bit of it. My husband texted me while I was in class, saying ‘WOW! It looks great!’. Big response from someone who usually doesn’t pay much attention to these things. He even said ‘Thanks for attracting this into our lives’!

After 20+ years of having a busy, FULL house with kids/teens/dog I can’t even tell you how much the calm, organized beautiful space impacts me (us) physically and emotionally. When you look at something every day that bothers you but you just put it aside, you get used to it in a chronic way — until it shifts and then you realize how ‘heavy’ it had been weighing on you. Thank you for breathing new oxygen and ‘lightness’ into our home!

Even though you were working with furniture that’s almost two decades old, it all looks new again! Who would have thought?! As I kept saying yesterday, it feels crazy but in a great way!! It’s mind-blowing because it’s the same stuff that was here but it just has a completely new energy and feel. “

How a 20 year old home was reborn!

“Oh my God, Oh my God, Oh my God” is what she kept repeating as she looked at her 20 year old home once we transformed it! One of the things I absolutely LOVE about the Certified PRES home staging and redesign training programs is that students go into real client’s homes to apply the theory they learned in the classroom.

Every home owner has things that they really love but they don’t necessarily know how to utilize the space to showcase what they do have. We love to transform rooms into inviting, comfortable, sophisticated spaces and that’s exactly what we did here! Our home owner is a busy entrepreneur, mother and wife who spends the majority of her time ‘taking care of everyone else’ in the home. This isn’t a new story to us at the PRES Staging Resource Centre – we hear this all the time. What is so wonderful about coming into this home is that the client has absolutely gorgeous furniture, accessories and art that we can play with. And play we did!

From “Not Sure What Really Works in this Living Room and Dining Room if anything ….”

DeAnn Living Room Before

DeAnn Living & Dining Room Before

To ” I absolutely LOVE THIS SPACE!”

DeAnn Living Room After

DeAnn Living Room After2

Colleen McClure the new PRES Staging Instructor did a fabulous job of working with the new April students to show them how easy it is to redesign a home for living, or staging it to sell.

Colleen McClure with students

Announcing new PRES Staging Trainer – Colleen McClure!

Super excited to introduce Colleen McClure of Colleen McClure Designs who is the new PRES Staging & Redesign Trainer! Colleen is a successful interior decorator and a Certified PRES Staging & Redesign Professional. She is super excited with traveling across Canada with the PRES Staging & Redesign training programs.

Read more about Colleen…Colleen McClure

Currently Colleen McClure is known as the Blind Lady for Budget Blinds in Campbell River, Courtenay and Comox. Over the years she has honed her skills in learning as much as she can about window coverings and took a specialized course in California to learn the latest trends. She is experienced in all window fashion treatments and blinds bringing everything to your home for a seamless decision making process.

Colleen is a Certified Professional Real Estate Stager (PRES®) and is known in the industry as the ‘Making it Easy for You’ gal. Colleen started her interior decorating career in 1997 and she has continued to dazzle and amaze her clients at how easy she makes the entire decision process whether it’s for one room or an entire home. She is absolutely passionate about the colour choices that she helps her clients make. Colleen believes that colour can make or break an entire look of a room and she is a professionally trained colour expert with Maria Killam as a ‘True Certified Color Expert’.

Clients praise Colleen for her ability to mix styles, textures and finishes which keep her designs personal, thoughtful and fresh. She has an appreciation for all styles and the need to reflect each client’s personal space, lifestyle, and character. Clients appreciate her open, easy and accommodating nature plus her expertise in pulling various design elements together to create a unique and inviting space for living or selling.

Colleen will be part of the April Certified PRES Staging & Redesign training program and is super excited to be doing something that she absolutely loves. She is in the process up updating all her social media sites and getting the word out there about adding home staging training to her business model!