Art is very personal for every home owner…

A truly personal space!

The way we treat art in a home for a home owner who is living in there home is very different than what we do for staging the home.

3 Step Process for Hanging the Art

Step 1. Lay the art on the floor with the heavier pieces on the bottom and measure between

Place Grouping On Floor

Place Grouping On Floor

Step 2. Start hanging the art on the wall measuring from the center out using levels for spaces in between

Start with lining up the center; measure 2" apart and level

Start with lining up the center; measure 2″ apart and level

Step 3. The art is now hung on the wall and the owner is ECSTATIC!

A truly personal space!

A truly personal space!

If you are really stuck on how to hang art check out our ebook: How To Hang Art Like a PRO!

 

Vacant Condo Not Staged – NO SALE; Vacant Condo Staged – SALE!

PRES Stager Tamara MacDonald of TWEAK Home Staging had the opportunity to stage a vacant condo that had been on the market for a month with no offers and guess what? You guessed it – Tweak staged it and within a week of staging, the seller received two offers – buyers were NOW showing interest!

Yet the story goes on…

However, neither offer was at a price the seller was willing to accept. As the seller was quite determined to receive a certain price for the condo, they had made up their mind to rent the condo if it didn’t sell at the end of the second month. Well as it turned out, in the final week, they received two offers and a bidding war was on! Only 4 weeks after staging, the seller ended up selling for a price they were very happy with!

Tweak LR After

Often sellers are torn between renting a property or selling a property, and it is important to realize that even if this condo had not sold, the seller was in a much better position to ask for a higher rent by having it staged so it showed beautifully!

Tweak DR After

Why Staging Works to Attract Renters
In fact the seller was already searching for a suitable renter (just in case!), and everyone who viewed the condo wanted to know if she would rent it furnished! What a great compliment! FYI – Tweak’s home staging inventory is always available for sale if a buyer is interested.

Small Patio After

Want to buy the staging furniture? You can!
If you are considering selling your property or renting your investment property, give a PRES home stager a call and if you live on the North Shore give Tweak Home Staging a call!

June PRES Students Were Ecstatic!

The PRES 5 Day Certified Staging and Redesign training was fabulous! We always have a very diverse mix of students who come from a variety of backgrounds. June’s class of 5 students was no exception! One of our students works part-time at Home Depot in the kitchen design area, one is a realtor who loves staging, another was a woman who has just returned from living in Italy for 17 years and is also passionate about staging, one has been living in Asia for the past 25 years and has worked in senior management in many world-class hotels and one flew all the way from Moncton, New Brunswick!

While their backgrounds are diverse they all have one thing in common and that is their love for beautiful homes! Our students are naturally talented and have typically been doing staging or redesign for family and friends for ‘free’ but no longer! They loved the hands-on experience in the two client’s homes – we stage one home for selling and redesign one home for living. Our home owners were ecstatic with the results! This is what makes the PRES staging and redesign course so fabulous – we teach both home staging and home redesign.

June 2014 class

See if you can tell which one of our 4 students wrote this heart-warming testimonial…

“For the past 4 years I considered a course in Home Staging and Home Re-Design, contacting several companies offering the program. Up till now the outline of their programs, the company team(s) did not meet up with my expectations, until one day I was referred to PRES Home Staging and Re-Design. Soon after I received a call from Dana J. Smithers and just by that brief conversation over the telephone, I knew this was the training program for me, and I was not proven wrong.

I commenced the course with enthusiasm and excitement and this emotion continued to mount over the five (5) days of learning. The course was well laid out, the training materials professionally presented in addition to covering aspects from staging to redesign to strategic marketing to business start-up. Being a trainer myself I am vigilant of delivery and Colleen and Dana exceed all my expectations relating to the excellent delivery of course material, mentorship and expertise. The two (2) day practical staging and re-design in client homes/condos was an excellent experience, a most valuable part of the learning curve, the reward in seeing the delight of the homeowner when expectations were exceed beyond delight and words.

I am not a writer of testimonials however this time is an exception, for when a worthy experience of knowledge and expertise is delivered so effortless and professionally it deserves the highest of recognition. Highly recommended!

Dana and Colleen, not only were you both professional and taught us well, you were FUN!
Thank You, Thank You, Thank You!”

Master Bedroom Gets a New Refreshed Look!

During our 5 Day Signature PRES Home Staging and Redesign training course we take students into ‘real client’s homes’ so that they apply the theory they learn in the classroom the day before. It’s what makes us stand out from other staging schools and we know when students leave the course they have all the tools necessary to take on their first client!

We love finding home owners who have just not had the time or the skills to make the most of what they have. And we all know how important a bedroom is at the end of the day! So the students decided to tackle this neglected master bedroom and turn it into a quiet haven for the busy couple.

Often once we do a room transformation the home owner is inclined to keep on with the ‘new refreshed look’ and tackle other areas of their home. We know the wall paper has had it’s glory time and perhaps stripping it off and painting will make this bedroom even more peaceful.

Before this room was sadly neglected, very cluttered and chaotic….

Before MBR

Deni MBDR 1Before

Deni MBR full on

But with some creative design ideas and a team of eager students wanting to transform the room a simpler, less hectic space is created!

Deni MBDR After

Deni MBDR before

MBR Bookcase

Most home owners do have enough that any professional stager or redesigner can come in and work with. When we do a redesign for living, we create a more personal space for the home owner. It’s all about them and how they like to live! Staging as we know is all about attracting that potential buyer to love what they see!

Lots of women in their 60s are becoming home stagers!

Years ago when PRES first opened it’s doors to offer our 5 Day Signature Certified Home Staging and Redesign course most of the students were between the ages of 30 – 45. Interestingly enough over the years we are finding that many women from 50 – 65 are quitting or retiring from their boring, stale jobs to do something more creative. And, in almost all cases home staging and decorating are something that they have been doing their entire life, get oodles of compliments about it, and have finally given themselves permission to do something about it! While many do take the PRES home staging and redesign course, many take other online courses and then just STOP because they are unsure of how to really get the business going.

This is a recent testimonial from a women in her 60s who hired Dana J. Smithers the PRES Business Success Coach to help get her business off the ground. Even though she took another online staging course she felt she didn’t know enough to really confidently put herself out there. She had also signed up for a ‘Law of Attraction’ course that Dana teaches and that helped her get focused on who she wanted as an ideal client and what her ideal ‘part time business’ would look like. She had the right mindset after that!

Jean Shatalow

My last call with Dana was bittersweet. “Bitter” because I knew this was the end of our three month coaching call program and “sweet” because with a job well done by Dana, I have a confidence that is helping me move on to achieve my dream of being a professional home stager. By listening and asking key questions, Dana would put a plan of action together each call that helped me to stay focused and build my business with a firm foundation. Insightful advice, suggestions and wisdom given by Dana always helped me to see that all things are possible if one is willing to apply themselves to the task at hand. Dr. Seuss said, “You’re off to great places, today is your day. Your mountain is waiting, so get on your way!” I know I can be on my way thanks to Dana. Jean – Shatalow Home Staging.”

And even though Jean has work to do on her marketing materials like her website and getting more active in social media – she is taking one step at a time to get there! Congratulations Jean and we see huge success awaiting you!

Realtors are looking for Certified PRES Home Stagers!

The home staging business is thriving! Realtors and home owners are impressed with the PRES Graduates who have completed our 5 Day Signature Certified Home Staging + Redesign course. Home staging is now seen as a necessity – in fact there are many realtors who will not accept a client if they do not use their home staging experts!

Our next PRES 5 Day Certified course is happening on June 9 – 13 and we only have a few spots left! Many of the PRES graduates have built very successful businesses and continue to expand each year. One of the differences between PRES and other home staging schools is that we teach BOTH home staging and redesign in the same course. Other schools require that you take two separate courses and pay for two separate courses!

Our Signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on June 9 – 13, 2014. You can take our online Certified PRES Home Staging & Redesign Home Study program at your own pace anywhere in the world!

Besides learning the theory behind home staging and redesign we take you into real client’s homes to do the actual hands-on training! This is where you start your Portfolio of great ‘Before and After’ photos. Then we spend a full day in each home where you get to practice our 10 Step Secret Formula for staging and redesigning any room! You receive a 200+ page manual that is updated on a regular basis and you learn how to run your business. We spend a full day on marketing and starting up your business.

PRES Students Building their Portfolio

PRES Students Building their Portfolio

And here are a few other Bonus offers that none of the other home staging schools offer!

PLUS enjoy our NEW VENUE - we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancover BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

Art is the best place to start when choosing your 'colour story' for your project

Art is the best place to start when choosing your ‘colour story’ for your project

PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

PLUS become eligible as one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

Maria Waterman & Linda use the colour wheel for determining the colour scheme!

Maria & Linda use the colour wheel for determining their colour scheme!

PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

Start & Run a Home Staging Business Book

And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

The PRES instructors are Colleen McClure who also has an extremely successful interior decorating, window coverings and home staging business and Dana Smithers who is Canada’s ‘Staging Guru’ and wrote the book Start & Run A Home Staging Business. She is also the founder of PRES Staging Training school and well known in the industry. Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course.

Are you longing to become a home stager?

There have been some very exciting changes happening at the PRES® Staging Resource Centre and home stagers are busier than ever! This is all great news for anyone who is interested in moving into the exciting world of home staging and redesign. And even better news IF you REGISTER for the June 9 – 13, 2014 course by MAY 9th you SAVE $200!

Colleen and Dana at Fluff resized

Colleen McClure is the new Owner of PRES® and the Founder and Creative Director Dana Smithers is busier than ever with coaching home stagers throughout North America! Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course. Colleen and Dana will be team training and Dana will continue to be the PRES Business Success Coach! Colleen taught her first PRES course in April to rave reviews!

SAVE $200 Register before May 9th!

Our signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on
June 9 – 13, 2014

+ PLUS enjoy our NEW VENUE – we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancouver BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

+ PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

+ PLUS become eligible to become one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

+ PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

+ PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

+++++ And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

Colleen McClure with studentsCollee McClure at Fluff with new stagersGraduates with certificates

Looking for a great networking opportunity with 300 women?

Christine Awram founder of WOW (woman of worth) is ecstatic to be having the 10th Annual Woman Of Worth Awards Conference on May 31, 2014 at the Delta Grand Villa Hotel & Conference Centre in Burnaby/Vancouver area.

WOW logo

And I’m ecstatic because I am a FINALIST for the ‘WOW of Spirit Success & Soul’ category and deeply honoured. Because of this, Christine has generously offered my FRIENDS (and if you are reading this blog you are one) 50% OFF if you register before May 6th, 2014. If you and 9 other women want to reserve a table for 10 – one person is free! How awesome is that!

There is an amazing line up of speakers and with 300 women attending you can just imagine the ENERGY and the networking opportunities!

The Six Award Categories are as follows:
- WOW Leader of the Year
- WOW Mompreneur of the Year
- WOW of Health & Wellness
- WOW of Business & Prosperity
- WOW of Spirit Success & Soul
- WOW of Sustainable Living

Each Woman Of Worth Award candidate leads an empowered successful life by:
1. Valuing and respecting herself, as well as others.
2. Leading through empowerment and inspiration.
3. Experiencing challenges, and learning from them with fortitude and grace.
4. Standing as a role model with authenticity and courage.
5. Bringing the spirit of collaboration and celebration into the world.

So why not come out and bring a friend to an inspiring, empowering world-class event celbrating the leadership of women. You can even get a discount at the Delta Grand Villa Hotel and Conference Centre.

Time to Expand Your Home Staging Business?

At some point in time you will be making the decision whether or not you want to expand. Sometimes this decision can come about because you are feeling so exhausted from trying to do everything yourself. Or you may have hired on some contract workers but found that they are not always available when you need them. Regardless of ‘why’ you need to think about expanding there are some ways that are better than others.

Chances are you have heard this expression before and maybe not really understood what it meant, or perhaps you did but were not sure how you were going to accomplish this.

You want to be working ‘ON’ your business

not ‘IN’ your business…

Woman Multi-taskingWhen you are first starting up your home staging business you are juggling not only how to run your business but how to manage your life now that you are an entrepreneur. You may find that even though you have started your business your family members still have expectations of you doing all the great things for them that you have always done. I guarantee if you try to be all things to all people and not set any new boundaries – your life will be absolutely chaotic and absolutely no FUN!

So let’s take a look and how you can expand your business without the chaos, and where you get back to having more fun and doing what you love to do.

7 TIPS on Expanding Your Home Staging Business

  1. DELEGATE: Whether you are just starting or have been in business for a while decide what you can give to someone else to do. It does not necessarily mean that you aren’t good at it, it just may not be a good use of your time and energy. For me, one of the first things I delegated was my bookkeeping. It not only drains my energy, I’m terrible at it! Is it time for you to hire some contract assistance or is it time to hire your first employee? Your numbers will tell you that but so will the amount of energy you have to do what you do best.
  2. LEARN HOW TO SELL: This is every staging entrepreneurs Number 1 priority – you must know how to sell your services. You know what you do best and you are most likely the one person in your business who has the most ‘energy’ for making the sale. It doesn’t mean that you can’t ‘delegate’ someone to make follow up calls for you and set appointments, it does mean however, that you will be the one doing the sales call and closing the sale.
  3. FIND BALANCE: I don’t really believe that entrepreneurs will ever have balance in every area of their life so, I don’t suggest striving for that. What I do suggest is to find ‘your balance’ and most likely a good part of your week will be you working. You also need to take good care of yourself and this might mean some form of exercise, eating nutritious meals and taking some ‘me’ time. Set boundaries with your family and friends so everyone is clear when it’s personal time and when it’s your business time.
  4. REVISIT YOUR SERVICES: Every quarter I take a look at where my revenues are coming from and even ‘if’ I thought they ‘should’ come from one area and they are not – it’s time to focus on the area that generates the best income for my business. Always be open to changing your business plan if something is not working for you. The same goes for your marketing plan – if you had some strategies in place and they are not attracting new clients then change them and find out what will you in front of more clients.
  5. BECOME THE EXPERT: I know I’ve talked about this in a previous newsletter but it is important for you to stand out from other people offering the same services that you do. Be ‘creative’ not ‘competitive’. Provide more value than what the actual cash value of your services is. Get yourself known in your community through writing for your local paper, doing talks at realtor offices or libraries – people can only buy from you if they know about you!
  6. KEEP LEARNING: Continue to learn new tools to grow your business particularly in the area of social media – this needs to be part of your strategic marketing plan. I highly recommend checking out eVision Media‘s social media program if you are unclear about what you need to be doing. Check out networking groups in your area for speakers who can teach you more about growing your business. Find your local home staging networking groups and get involved with them. Find someone who is successful and follow them – you can always do what they are doing – make it authentically yours.
  7. HIRE A COACH: Most home staging entrepreneurs that I coach love the creative, decorative, fun part of home staging and redesign. What they don’t love so much is ‘selling’ and ‘marketing’ their business. Their energy goes from a 10 (being high excitement) to a 1 within minutes when I ask about their plans and strategies. Find a business coach who is the right fit for you and invest the money in growing your business. Your coach can live anywhere but if they have experience in your business all the better.

Entranceways reflect a lot about who lives here…

The first impression of the entrance for living is different than it is for selling. When someone is living in the home the entrance should reflect their personal style. It should say something about how this person likes to live in their home and also it starts the colour scheme of the home. It’s very personal.

For selling the entrance has a different goal to achieve. With that first impression being so critical in the buying decision it needs to invite the prospective buyer in with a warm and welcoming feeling. Not crowded – not too personal but spacious and clean. The best colour palette for me is still a neutral paint colour. I like to accessorize with trendy colours and let the walls stay in the background.

The PRES students recently went in to transform an entrance that had become a ‘catch all’ area for shoes, books, pictures, etc but didn’t really meet any of the criteria that it needed to.

The dark wood units are housing the family’s shoes and other things and the wood colour does not go with the other woods in the room. You do get the impression that this family is all about family and it is yet it doesn’t tell us much else.

DeAnn Entrance Before

We really wanted to do something that reflected more of the personal style of the home owner and invite some calm into this busy family life…

DeAnn Entrance After

From a Feng Shui perspective a small water fountain would be the perfect addition here. The old monk’s door is a treasure she fell in love with many years ago. The serene Buddha with the new plants breathe new life and energy into this space.

This is what she had to say…

“All I can say is WOW! We are LOVING the space that you and the women created yesterday! I had to leave for a class shortly after you left, so didn’t have time to just sit in the space and take it all in. However, it was just soooo incredibly lovely walking in the door last night to this peaceful, pulled-together, warm, inviting space! I just stood in the doorway with my coat and shoes on looking around and loving every bit of it. My husband texted me while I was in class, saying ‘WOW! It looks great!’. Big response from someone who usually doesn’t pay much attention to these things. He even said ‘Thanks for attracting this into our lives’!

After 20+ years of having a busy, FULL house with kids/teens/dog I can’t even tell you how much the calm, organized beautiful space impacts me (us) physically and emotionally. When you look at something every day that bothers you but you just put it aside, you get used to it in a chronic way — until it shifts and then you realize how ‘heavy’ it had been weighing on you. Thank you for breathing new oxygen and ‘lightness’ into our home!

Even though you were working with furniture that’s almost two decades old, it all looks new again! Who would have thought?! As I kept saying yesterday, it feels crazy but in a great way!! It’s mind-blowing because it’s the same stuff that was here but it just has a completely new energy and feel. “

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