Realtors are looking for Certified PRES Home Stagers!

The home staging business is thriving! Realtors and home owners are impressed with the PRES Graduates who have completed our 5 Day Signature Certified Home Staging + Redesign course. Home staging is now seen as a necessity – in fact there are many realtors who will not accept a client if they do not use their home staging experts!

Our next PRES 5 Day Certified course is happening on June 9 – 13 and we only have a few spots left! Many of the PRES graduates have built very successful businesses and continue to expand each year. One of the differences between PRES and other home staging schools is that we teach BOTH home staging and redesign in the same course. Other schools require that you take two separate courses and pay for two separate courses!

Our Signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on June 9 – 13, 2014. You can take our online Certified PRES Home Staging & Redesign Home Study program at your own pace anywhere in the world!

Besides learning the theory behind home staging and redesign we take you into real client’s homes to do the actual hands-on training! This is where you start your Portfolio of great ‘Before and After’ photos. Then we spend a full day in each home where you get to practice our 10 Step Secret Formula for staging and redesigning any room! You receive a 200+ page manual that is updated on a regular basis and you learn how to run your business. We spend a full day on marketing and starting up your business.

PRES Students Building their Portfolio

PRES Students Building their Portfolio

And here are a few other Bonus offers that none of the other home staging schools offer!

PLUS enjoy our NEW VENUE - we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancover BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

Art is the best place to start when choosing your 'colour story' for your project

Art is the best place to start when choosing your ‘colour story’ for your project

PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

PLUS become eligible as one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

Maria Waterman & Linda use the colour wheel for determining the colour scheme!

Maria & Linda use the colour wheel for determining their colour scheme!

PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

Start & Run a Home Staging Business Book

And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

The PRES instructors are Colleen McClure who also has an extremely successful interior decorating, window coverings and home staging business and Dana Smithers who is Canada’s ‘Staging Guru’ and wrote the book Start & Run A Home Staging Business. She is also the founder of PRES Staging Training school and well known in the industry. Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course.

Are you longing to become a home stager?

There have been some very exciting changes happening at the PRES® Staging Resource Centre and home stagers are busier than ever! This is all great news for anyone who is interested in moving into the exciting world of home staging and redesign. And even better news IF you REGISTER for the June 9 – 13, 2014 course by MAY 9th you SAVE $200!

Colleen and Dana at Fluff resized

Colleen McClure is the new Owner of PRES® and the Founder and Creative Director Dana Smithers is busier than ever with coaching home stagers throughout North America! Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course. Colleen and Dana will be team training and Dana will continue to be the PRES Business Success Coach! Colleen taught her first PRES course in April to rave reviews!

SAVE $200 Register before May 9th!

Our signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on
June 9 – 13, 2014

+ PLUS enjoy our NEW VENUE – we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancouver BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

+ PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

+ PLUS become eligible to become one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

+ PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

+ PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

+++++ And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

Colleen McClure with studentsCollee McClure at Fluff with new stagersGraduates with certificates

Looking for a great networking opportunity with 300 women?

Christine Awram founder of WOW (woman of worth) is ecstatic to be having the 10th Annual Woman Of Worth Awards Conference on May 31, 2014 at the Delta Grand Villa Hotel & Conference Centre in Burnaby/Vancouver area.

WOW logo

And I’m ecstatic because I am a FINALIST for the ‘WOW of Spirit Success & Soul’ category and deeply honoured. Because of this, Christine has generously offered my FRIENDS (and if you are reading this blog you are one) 50% OFF if you register before May 6th, 2014. If you and 9 other women want to reserve a table for 10 – one person is free! How awesome is that!

There is an amazing line up of speakers and with 300 women attending you can just imagine the ENERGY and the networking opportunities!

The Six Award Categories are as follows:
- WOW Leader of the Year
- WOW Mompreneur of the Year
- WOW of Health & Wellness
- WOW of Business & Prosperity
- WOW of Spirit Success & Soul
- WOW of Sustainable Living

Each Woman Of Worth Award candidate leads an empowered successful life by:
1. Valuing and respecting herself, as well as others.
2. Leading through empowerment and inspiration.
3. Experiencing challenges, and learning from them with fortitude and grace.
4. Standing as a role model with authenticity and courage.
5. Bringing the spirit of collaboration and celebration into the world.

So why not come out and bring a friend to an inspiring, empowering world-class event celbrating the leadership of women. You can even get a discount at the Delta Grand Villa Hotel and Conference Centre.

Announcing new PRES Staging Trainer – Colleen McClure!

Super excited to introduce Colleen McClure of Colleen McClure Designs who is the new PRES Staging & Redesign Trainer! Colleen is a successful interior decorator and a Certified PRES Staging & Redesign Professional. She is super excited with traveling across Canada with the PRES Staging & Redesign training programs.

Read more about Colleen…Colleen McClure

Currently Colleen McClure is known as the Blind Lady for Budget Blinds in Campbell River, Courtenay and Comox. Over the years she has honed her skills in learning as much as she can about window coverings and took a specialized course in California to learn the latest trends. She is experienced in all window fashion treatments and blinds bringing everything to your home for a seamless decision making process.

Colleen is a Certified Professional Real Estate Stager (PRES®) and is known in the industry as the ‘Making it Easy for You’ gal. Colleen started her interior decorating career in 1997 and she has continued to dazzle and amaze her clients at how easy she makes the entire decision process whether it’s for one room or an entire home. She is absolutely passionate about the colour choices that she helps her clients make. Colleen believes that colour can make or break an entire look of a room and she is a professionally trained colour expert with Maria Killam as a ‘True Certified Color Expert’.

Clients praise Colleen for her ability to mix styles, textures and finishes which keep her designs personal, thoughtful and fresh. She has an appreciation for all styles and the need to reflect each client’s personal space, lifestyle, and character. Clients appreciate her open, easy and accommodating nature plus her expertise in pulling various design elements together to create a unique and inviting space for living or selling.

Colleen will be part of the April Certified PRES Staging & Redesign training program and is super excited to be doing something that she absolutely loves. She is in the process up updating all her social media sites and getting the word out there about adding home staging training to her business model!

Tired of working 7 days a week and doing it all? Join City Stagers…

This month Meetup City Stagers is excited to have Isabelle Guay of Flow Home Staging share her success stories. She’ll discuss how to establish goals, create systems, determine when is a good time to expand and delegate, and finally how to best use your time to generate revenue. Building a strong team will give you confidence to take your business to the next level!

This event is happening on March 18th at 7pm at Home Ingredients Home Ingredients at 65 West 7th Avenue in Vancouver BC.

Isabelle Guay Flow Home Staging resized

Isabelle Guay is both a PRES Certified Professional Stager & Redesigner (PRES) and a Certified ReDesign & Staging Specialist™ (CRSS™). She has been a PRES Featured Stager showing her expertise in creating a great looking space for a very happy seller.

She is the owner of Flow Home Staging & Design, one of the leading home staging and interior design companies in Vancouver. With over 500 homes successfully staged or designed over the past 6 years Isabelle has built a strong business that keeps on growing. Known for her creativity, professionalism, and personal style, Isabelle is always on top of real estate and home décor trends.

“Dirty, Sexy Money’ was Kimberley Seldon’s TOP 10 TIPS!

In my coaching practice one of the most often talked about issues is women entrepreneurs’ fear of charging what they are worth. Which is why Kimberley Seldon’s Talk ‘Dirty Sexy Money’ was so well attended!

Patti Kimberly Dana

Kimberley asked the stagers/decorators/designers/stylists to think about HOW they wanted to be perceived in the market place. She asked “Are you a Walmart brand or Hermes?”

These are her 10 TOP TIPS to comfortably and confidently charge what you are worth:

1. Focus on your expertise
2. Charge for your expertise
3. Charge for ALL your hours worked
4. Mark Up Trades Work
5. Share your discounts with your clients
6. Up Sell your services
7. Limit your suppliers
8. Focus your marketing
9. Limit exceptions to your rules & systems
10. Learn to say NO

AND MOST IMPORTANTLY – REMEMBER YOU ARE THE BOSS!!!
PS If you want some help with this sign up for a Complimentary Coaching session by clicking on this ABOUT YOU link and we can get rid of your money story blocks that are not serving you!

7 Secrets to a Successful Trade Show – Big or Small!

Throughout the year there will be many opportunities for home stagers to use ‘trade shows’ as one of their key marketing strategies. Spring brings new hope with it and this is a time when many home owners are attending home & garden shows and design shows. You may find some local opportunities or some larger trade shows that draw people in from other areas. Fall is another great time for tradeshows as people shift their summer outdoor mindset back into ‘nesting’.

While there are specific seasonal trade shows, you can also find opportunities to do small table displays with your local networking groups. Whether you are going to do a small, local trade show for a few hours or a big trade show for a few days here are a few suggestions to make it run smoothly for you:

Here are some ideas and my 7 Secrets to a Successful Trade Show:

Decide on who your target market (ideal client) is and focus on having an attractive display that will draw them in to your area. As a home stager you can create a fantastic visual display by setting your ‘stage’ up with furniture that fits the space + invites the attendee into it. ‘Less is more’ is the golden rule here as well!

  1. Have good visual and big signage for attendees to see from all areas in the room not just in your small space. Banners with your branding are most popular right now and are easy to assemble and disassemble.
  2. Have props that show people what you do. You might do this with the furniture you are using or use your best ‘Before & After’ photos done up on 2 x 3 laminated story boards. Find an attractive easel to prop them on and switch them up during the day.
  3. People are drawn in with food so have some wrapped candies (chocolate works) available but keep them out of the reach of children as they tend to take a lot!
  4. Provide a ‘giveaway’ with your branding on it – keep it small to reduce expenses. Nail files, pens and notepads are always popular.
  5. You need to have a DRAW for a PRIZE. You might want to make it a ‘FREE HOME MAKEOVER’ for living or selling OR perhaps you go the route of having a large Gift Basket. Make your gift basket suitable to your target market e.g. if mostly women attending a spa basket is great, if mixed a gourmet food basket would be a good choice.
  6. While the prize to them is good, the prize to you is in getting their contact information for Follow Up! Make a simple form for them to complete requesting their contact information – name, address, phone, email. I also include a space for them to tell me their home challenges. For the challenges I put a box in front so they just need to check off where they need help e.g. • colour • clutter • getting ready to sell • furniture placement • flooring etc.
  7. Wear comfortable shoes and change them throughout the day if you are there for a few days. If possible have 2 people in the booth to spell each other off for washroom and food breaks. Take some time to go and visit other booths as well as there may be some prospects or strategic alliances for you.

If you want to do a talk at a trade show or networking event, find out who the decision maker is and approach them with an outline of your talk. In most cases you will not be paid for this but you are establishing yourself as an expert in your field and that is worth a lot!

And if you decide that participating in a trade show is not the right marketing strategy for you at this time CONSIDER THIS…make up some Information Packages and go around to any potential clients or strategic alliances (think realtors, painters, moving companies, kitchen & bath stores, etc) and introduce yourself to them. Give them your package and take their business card to FOLLOW UP directly with them. Invite them for a coffee so you can get to know them better and see how you can mutually benefit one another. And that will cost you very little but could give you a very big return (ROI)!

 

Did You Meet the Property Brothers in Vancouver?

The Property Brothers, Jonathan and Drew Scott of their latest television series ‘Buying & Selling’ took time out of their busy schedule to meet many of their fans at the Fluff Design Studio/Showroom last night.

Hundreds of people showed up and many were PRES graduate stagers. We all had our photo taken with the boys and their older brother was on site as well.

Drew - Dana - Jonathan at FLUFF DESIGNS

Drew – Dana – Jonathan at FLUFF DESIGNS

Some things I learned…

The Scott brothers are actually from Vancouver BC Canada! I wanted to talk with them more but Patti Houston Fluff owner extraordinaire – was busy keeping the line moving. What I did learn was that those properties that sell for $299,000 with a lot are actually in Austin Texas which is why they made no sense to those of us in the Vancouver or Toronto real estate market!

Jonathan and his crew do the work but he said generally it takes about twice that length of time and the price they quote for the job does not include his charges! Drew actually is a realtor but they are 3 very smart brothers who have formed an entertainment company and a real estate company Scott Real Estate. They get to use their acting talents to create a very interesting production of Property Brothers.

Jonathan telling Dana how the show 'really works...

Jonathan telling Dana how the show ‘really works…

Stay tuned for the FALL SEASON of Property Brothers in VANCOUVER working with Fluff Designs furnishings! Can’t wait to see the show.

CASTING CALL FOR STAGERS!

Want to break into the staging television world? Here is an opportunity but you must live in the Toronto Area. You need to be a certified home stager or design professional to apply. Deadline is APRIL 22, 2013.

***CASTING CALL ***

DESIGN PROFESSIONAL/HOME STAGER

Are YOU or someone you know….
• A Design Professional/Home Stager who stages homes for resale?
• With a Big personality?
• And confident on camera?

‘MISSION: NO COMMISSION’ is Fusion Television’s new and exciting real estate series that focuses on the growing popularity of homeowners selling their properties privately.

CASTING: DESIGNER/HOME STAGER

- Credentialed Design/Home Staging professional
- Experience staging residential properties for resale
- Late 20s to early 40’s.
- Outspoken with definite design opinions
- Highly confident with Gregarious Personality
- Sense of Humour
- Live within 1 hour of The Greater Toronto Area

HOW TO APPLY

Please email the following must required materials to Casting Director, Sue Skinner, at smsconcepts@rogers.com,

1. A SMILING PHOTO
2. A BIO or DESIGN/HOME STAGER RESUME Don’t forget your contact information!
3. A 2-3 minute VIDEO- chatting direct to camera, as your lively and outgoing, dynamic self, please give us a home tour while telling us your 3 best tips for staging a house for resale! We want to get a sense of your fun and memorable personality as well as your valuable staging tips.

*** Please have someone shoot the video for you and ensure there is ample light.
Videos in mov format, at least 40MB and sent through www.yousendit.com, or as a downloadable Vimeo or youtube video link.

Deadline for Video, Photo & Resume Submissions: APRIL 22, 2013.

Questions? Please contact Casting Associate, Vickie, at 905-937-1620 or smsconcepts.vickie@gmail.com

THANK YOU!

April 2nd RESA BC Chapter Meeting – Realtor Panel

If you missed the RESA Conference in San Francisco, Kym Tarr RESA BC Chapter president and the RESA board members thought they would bring a little bit of it home with them!

Hope you are able to join us! Register for this fantastic RESA BC Chapter event.
The RESA Conference is a wonderful way to keep up with staging trends, stay motivated, exchange staging stories with like-minded Stagers, and build our businesses.

For April’s meeting RESA BC Chapter is going to have a Q & A Panel of Professional Realtors from various locations around BC. The purpose of this panel is to give all an idea on how to create and maintain great relationships with their Realtor®/clients.

Feel free to pass on the invite to others, as one of the goals for 2013 for this chapter is to grow the membership!

Please Note, There is a $5.00 fee for RESA Members. $10.00 fee for Non RESA Members
Beverage and snacks will be served

DATE: Tuesday April 2, 2013 from 12:00 PM to 2:00 PM PDT

LOCATION: Fraser Valley Real Estate Board – 15463 104 Avenue – Surrey, BC V3R 1N9

FOR MORE INFORMATION CONTACT:
Kym Tarr – resabcchapter@gmail.com
250-212-0057

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