Tips For Launching Your Home Staging Business

So, you’ve finally listened to that little voice telling you to follow your dreams and become a home stager and redesigner. You paid your tuition, completed your program and framed your certificate.  You did it! You are finally on your way to having an exciting career in design.  Now all you need to do is start your own business and find your first client.

This may seem like an insurmountable task. Starting a business is not for the faint of heart!  However, with a little thought and planning you will feel more confident. Here are some helpful tips to get you on your way.

  1. Reserve your domain name first.

    Make sure when you are choosing a name for your business you check to make sure that the domain is available for the name you wish to use.  You don’t want to make the mistake of registering your business with the government only to find out that the domain name is unavailable.

  2. Build a stunning website.

    One of the most powerful marketing tools you will have will be your website. It will be the home of your portfolio, where potential clients can find out more about you and where they can interact with your brand 24/7.  If you don’t possess the necessary skills to create your own site, you will need to invest in having this created for you by a competent web designer.

    This will likely be one of the most expensive steps to starting your own business.  However, in a visual business like staging you need to represent your business professionally online.

  3. Network with realtors in your desired area.

    Realtors are the lifeblood of a stager’s business. Do some research and make a list of some realtors you would like to work with.  Invite them for coffee to discuss a mutually beneficial business relationship.

  4. Design business cards that compliment your brand and have them printed in large quantities.

    If you are serious about promoting your business, you will need more business cards than you think; 500 is a good number to start with. You never know when you might meet someone who is interested in your services or knows someone who needs your help. A business card contains all pertinent contact information and should be designed to reflect your company style.

  5. Create a one-page business plan.

    A business plan doesn’t need to be overly formal or long unless you are planning to approach lenders and partners with it.  This business plan is for you.  It is a roadmap for you to use to guide you through the days and weeks ahead.

A business should at least contain these three elements:

  1. What you are wanting to achieve with your business.
  2. How you are going to find your clients. What marketing strategies you will implement.
  3. How much money you will need to start your business and what you are expecting to earn from your business.

These are just a few ideas to help you get your business started. With a little preparation, you will be on your way to having the business of your dreams.

PRES Featured Stager: Shelagh Seadon of Working The Room Design

Shelagh Seadon
Shelagh Seadon
Working The Room Design

Web: www.WorkingTheRoomDesign.com
Phone: 778-689-0926
Email: Shelagh@WorkingTheRoomDesign.com

Working The Room Design is a full service staging and design company founded by Shelagh Seadon. Though Shelagh has been staging and decorating for many years, it has only been this past year that Shelagh finally decided to get serious and commit to staging full time. In less than a year, Shelagh got her staging certification from PRES Staging, put up her new website and hung out her shingle as a professional
stager and decorator with her new business, Working The Room Design.

Shelagh’s design philosophy is to “use what you have” first. This is something her client’s really appreciate. Designers often get a bad rap for being too free with money that is not their own. Shelagh feels that most homes have too much “stuff” and that effective staging is more of a process of editing rather than simply adding new furnishings. Clients find it reassuring to know that their money is being carefully spent where it matters most.

Like a true professional in the design field, Shelagh is very passionate about her work. She loves to transform uninspiring spaces that seem to hold no promise into spaces that draw people in and make them want to stay.

Here are a few before and after photos showing some of Shelagh’s recent work. You can find out more about Shelagh and Working The Room Design by going to her website.

STAGING PROJECTS

Bedroom

Kitchen

Living Room

Networking… Your Best Marketing Tool

We all know the importance of knowing the “right people”. People who are connected to your potential clients who can personally use your services and/or refer others to you. A network is the quickest and most efficient way to make these connections.

There are many different groups out there. There are women’s groups, industry specific groups as well as groups for home stagers and designers. It is important to go to several of these groups first as a guest to see which ones are worth your investment of both time and money.

Here are a few benefits of joining a business network:

  1. A network is like an unpaid sales team working for you when you are busy doing other things.
  2. A network generates referrals which will eventually lead to increased sales.
  3. It expands the number of individuals who know about you and your business.
  4. It is a great way to keep you motivated in your business. Talking to other business owners inspires new ideas and provides a wealth of experience to draw from.
  5. It helps you to define your business more clearly as you are continually practicing your pitch to other members.
  6. You are able to gain valuable business advice from other more experienced business owners.
  7. On a more personal level, networking forms friendships. One of the perks of frequently attending networking groups is that some of your contacts will actually become your friends and it is always nice to see a friendly face in the crowd when you attend networking events.

PRES Featured Stagers – JB Home Staging

JB Home Staging
JB HOME STAGING
Jean Burns
Web:
www.JBHomeStaging.com
Phone: 604-290-2903
Email: Info@JBHomeStaging.com

JB Home Staging was formed in March 2013 by Jean Burns a former corporate Telus employee. Since the inception Jean has staged and redesigned over 20 homes throughout the Lower Mainland. Not only does she offer Home Staging and Home Redesign (home makeovers using clients’ existing furnishings) she also offers Interior Decorating services for clients.

Many clients are so comfortable with the initial transformation that once they have sold and moved into their new home they hire her again! Jean was delighted when one of her very first clients trusted her with a small renovation project which went extremely well.

Jean has always had a passion for design, interior decor and the real estate market. Growing up, there was always some kind of project on the go which involved renovations – either knocking down walls or rearranging the room shape and size. Projects often included redecorating by adding coordinated fabrics to enhance the room and changing the paint color.

When redesigning for living or selling, Jean’s clients love the way she gets her creative juices flowing as she moves furniture around to create a new look in a room in a way they never would have thought of! Delivering a redesigned service to sell their home for the best possible price or providing them a relaxing setting for each new living area helps eliminate the stress for her clients. They get to enjoy the transformation and end result (and so does she!).

The majority of the JB Home Staging clients are often too busy to do the work or find the thought of the whole process of moving, selling, staging or redesigning overwhelming and stressful. It is Jean’s personal mission to turn every house into a home with its own unique style.

VACANT HOME PROJECTS completed by JB HOME STAGING…

This vacant townhouse had been on the market for 3 months with no offers. It was centrally located, spotlessly clean and had been totally renovated. The living room space was small and definitely needed a stager that could take this space and showcase the benefits of the room. By bringing the outdoor colors into the room prospective buyers connected emotionally with the home and
surroundings.

Living Room Staged with Rental Furnishings

Living Room

Living Room

Design Solution:
The first step was to measure each of the rooms to ensure maximizing the full potential of the furnishings of this odd shaped room. JB Home Staging strategically placed the furniture to enhance all the focal points within the room.

During the initial consultation the realtor was unsure as to where the television should be placed. JB made this a main feature to the room, placing the furniture side by side to create a sense of comfort, interest and calmness. The pop of color chosen was olive green which complemented the original wall color and added to the relaxed, inviting feel of the room.

The soft earth tones were carried through into this gorgeous master bedroom with another small pop of olive green!

Master Bedroom Staged with Rental Furnishings

Master Bedroom

Cost:
The total cost of this project for initial consultation, design concept, sourcing, installation and de-staging to the client was less than $3,000!

 

Home Owners Challenge – 2 Bedroom Vacant Condo – Vancouver, BC

Design Challenge:
This totally renovated condo in an older building in Vancouver had strong competition as it was competing with newer buildings in the surrounding areas. Even though this was much larger inside, JB Home Staging’s task was to create and show the benefits of what an older condo could look like after renovating.

Living Room During Renovations

Living Room

Living Room Staged with Rental Furnishings

Living Room

Design Solution:
JB Home Staging sourced and rented top of the line furnishings from a well-known rental company in the Fraser Valley. Jean had customized art created by a local artist for some of the walls to give a cohesive look and feel to the place. The goal was for this property to appeal to the demographic they were looking to attract.

The color story is carried through beautifully into this master bedroom.

Master Bedroom with Rental Furnishings

Master Bedroom

Cost:
The total cost of this project for initial consultation, design concept, sourcing, installation and de-staging to the client was less than $3,000!

Are Your Limiting Beliefs Stopping Your Success?

Having the ‘right’ mindset is critical to every home staging entrepreneurs’ success. Our thoughts or beliefs shape our lives and allow us to make the decisions that we make in life and in our business. Interesting that studies show that most people fill their heads with negative thoughts! Negative thinking can be a bad habit that some people are addicted to and if they spend a lot of time reading newspapers and/or watching news then 90% of that news is negative because it’s what sells!

I like this simple definition of ‘Mindset’:

Mindset

And beliefs are thoughts that you keep thinking over and over whether they are making your life or home staging business better or not. Your current business reality reflects your beliefs and the expectations/results that arise from your beliefs. Do you see yourself as successful or as a failure?

The good news is that you can change your negative thoughts into positive thoughts, and once you have more positive thoughts you believe more positive things are possible in your life and business. And more importantly,

If you change a belief your expectations will change too.

And once your expectations change you create a new reality for yourself. Now I’m not saying it’s easy but there are several techniques that you can use to change your beliefs and reprogram your thoughts. You could study NLP (neuro linguistic programming) or practice EFT (emotional freedom technique) but here is a simpler solution:

Whenever a negative thought comes into your mind, find the BEST that you can in that situation so that you create a positive thought.

And once you continue to be aware of a negative thought, you can thank it for sharing, and ask it to leave. Replace it with a new thought focused on what you want your reality to be. As a home stager it makes sense that you want to attract great ideal clients and create a thriving business.

Changing your thoughts and non-serving beliefs takes time and practice. Be patient with yourself and start now, one thought at a time…

Here are a few suggestions that might just work for you:

  • Start hanging around with more positive like-minded people and get in their energy it will help lift you up
  • Get clear on what it is you want in your home staging business – find out what business model works for you and immerse yourself in creating success
  • Set your intention before you start your work so that you know what results you are expecting – every day and long term
  • Stay focused on attaining the goals that you set but keep them realistic and attainable
  • If you go off course, correct and continue and high-five yourself for getting as far as you have in your business
  • Celebrate ALL your successes – you raise your energy level by acknowledging what has worked well for you and what you have learned
  • Expect what you want to happen – see it in your mind’s eye and hang around with people who are successful – create a vision board that shows your success
  • Model behavior that you admire and that makes you feel good – if you know another home stager who is massively successful check out what they are doing on social media sites and sign up for their newsletter
  • Everything happens for a reason and that reason is there to serve you – find the lesson in your situation and learn from it
  • When negative mindfrick happens – say ‘thanks for sharing’ and think a positive thought – what’s the best thing that can happen next
  • Spend a lot less time watching the news and reading about negative news – read uplifting books or get daily quotations that get you in the right mindset

Having a ‘winner’s mindset’ might take a little time for you, or you may already have that mindset. You’ve heard the expression ‘If you think you can, you can and if you think you can’t you can’t’. There are hundreds of home stagers who ‘think they can’ and who are creating successful home staging businesses and that is what is making this such a great industry to be part of!

How to Attract More ‘Ideal’ Realtors…

Targeting Your Ideal ClientWe think we’re pretty safe in saying that most new home stagers want to accept any work that comes their way. They might think that anyone with a pulse or a check book is a good prospect, right?

Wrong for a number of reasons, but perhaps right because they will learn soon enough the type of realtor they want to avoid. We just call these ‘lessons’ and hopefully start to make better conscious choices about who we want to work with.

There are 3 steps to using what is called the ‘Law of Attraction – Deliberate Attraction’ process. Just have fun with this method and see what you do attract!

Step 1 – Identify Your Ideal Realtor

Make a list of the qualities you want in your ‘Ideal Realtor’. What seems to have brought the most success to home stagers in metropolitan areas working with realtors is to have 3 or 4 consistent, like-minded realtors who completely trust you and let you make the necessary decisions about staging. These are your ‘perfect ideal realtors’ – they pay on time, pay easily and happily, respect your company’s ability, praise your work to other realtors and clients, refer you often and never question what you have done.

You are part of their team and they also market your company in their promotional materials. They know they cannot succeed without you and your expertise. You have a meaningful, fulfilling relationship and you are their first call for home staging. They understand that if they have a client who is not happy with something that you have done, that you are prepared to sit down and discuss another solution for them. You are their ‘go-to home staging company’ and they also expect that every member of your team is as professional as you! Think of it as a ‘marriage’ that rocks!

If you live in a more rural area you may need to be working with many realtors depending on the market and the number of listings in your area. The same process applies. Determine what you want your ideal realtor to be like and focus on finding them.

Step 2 – Give Your Desire Attention

Once you have decided the characteristics of your ‘ideal realtor’ now it’s time to start praising them! You might even consider doing a Vision Board where you have photos of who you want to work with and some of their listings. Start engaging with them on social media sites such as Facebook, LinkedIn, Google Plus, Twitter (if they use it) and Active Rain.

Start connecting with them (not stalking) but get to know more about them personally and from a professional level. Where do they hang out? What networking groups do they belong to? Do they go to a club that you could join? Do you know someone who could make an introduction for you? Have you contacted a real estate office to see if you can do a talk there? And, most importantly IF you did a talk at a realtor office what was your follow up like? Did you follow up or give up? If you gave up your vibration is low and on the negative side and you will only attract more of the same.

Step 3 – Allowing Your Ideal Realtor Business Relationship to Manifest

If you are on social media a fair bit you have probably been reading some blog posts that are bad mouthing realtors! We see it in the blogs posts all the time and we would like you to STOP doing that unless you are happy spending your time, money and energy attracting realtors who don’t return your calls, don’t respect you, ask how high you can jump, don’t want to pay what you are asking for and prefer to have you feel that you are crazy asking for what you are worth!

Instead focus on what you want your realtor to be like and you must PRAISE YOUR REALTOR even if none exist YET! This is what ‘allowing’ means in the Law of Attraction. Put out there what you want and start to notice any evidence of where the realtors are starting to show up in your life now.

If you have a meeting with a realtor who does not want to pay what you are worth, thank them for your time, stick to your pricing and move along until you attract another realtor more suited to you. Every single time you meet a realtor, hear from a realtor, see a realtor’s picture – think a positive thought about them and tell yourself how much you would enjoy working with them.

You will be surprised at what starts to show up in your life. Here’s something to remember…you might not get exactly what you want right away (although you might) but stay positive about anything that comes your way. Everything has the potential to lead to you attracting and working with your ideal realtor.

Sometimes it’s good to keep a journal of all your efforts and see what you are attracting. When you find yourself feeling disheartened go to someone’s website or social media site who you really admire and know that they too had their ups and downs and YET…they made it. You can too!

PS: Watch and listen to our ‘Free Webinar’ Savvy Marketing Tips for Stagers & Stylists to find out what ‘Action Steps’ you need to take in discovering and marketing to your ideal realtor.

PPS: If you want to learn more about the Law of Attraction watch and listen to Dana’s ‘Free Webinar’, Law of Attraction – Attract More of What You Want!

Time to Expand Your Home Staging Business?

At some point in time you will be making the decision whether or not you want to expand. Sometimes this decision can come about because you are feeling so exhausted from trying to do everything yourself. Or you may have hired on some contract workers but found that they are not always available when you need them. Regardless of ‘why’ you need to think about expanding there are some ways that are better than others.

Chances are you have heard this expression before and maybe not really understood what it meant, or perhaps you did but were not sure how you were going to accomplish this.

You want to be working ‘ON’ your business

not ‘IN’ your business…

Woman Multi-taskingWhen you are first starting up your home staging business you are juggling not only how to run your business but how to manage your life now that you are an entrepreneur. You may find that even though you have started your business your family members still have expectations of you doing all the great things for them that you have always done. I guarantee if you try to be all things to all people and not set any new boundaries – your life will be absolutely chaotic and absolutely no FUN!

So let’s take a look and how you can expand your business without the chaos, and where you get back to having more fun and doing what you love to do.

7 TIPS on Expanding Your Home Staging Business

  1. DELEGATE: Whether you are just starting or have been in business for a while decide what you can give to someone else to do. It does not necessarily mean that you aren’t good at it, it just may not be a good use of your time and energy. For me, one of the first things I delegated was my bookkeeping. It not only drains my energy, I’m terrible at it! Is it time for you to hire some contract assistance or is it time to hire your first employee? Your numbers will tell you that but so will the amount of energy you have to do what you do best.
  2. LEARN HOW TO SELL: This is every staging entrepreneurs Number 1 priority – you must know how to sell your services. You know what you do best and you are most likely the one person in your business who has the most ‘energy’ for making the sale. It doesn’t mean that you can’t ‘delegate’ someone to make follow up calls for you and set appointments, it does mean however, that you will be the one doing the sales call and closing the sale.
  3. FIND BALANCE: I don’t really believe that entrepreneurs will ever have balance in every area of their life so, I don’t suggest striving for that. What I do suggest is to find ‘your balance’ and most likely a good part of your week will be you working. You also need to take good care of yourself and this might mean some form of exercise, eating nutritious meals and taking some ‘me’ time. Set boundaries with your family and friends so everyone is clear when it’s personal time and when it’s your business time.
  4. REVISIT YOUR SERVICES: Every quarter I take a look at where my revenues are coming from and even ‘if’ I thought they ‘should’ come from one area and they are not – it’s time to focus on the area that generates the best income for my business. Always be open to changing your business plan if something is not working for you. The same goes for your marketing plan – if you had some strategies in place and they are not attracting new clients then change them and find out what will you in front of more clients.
  5. BECOME THE EXPERT: I know I’ve talked about this in a previous newsletter but it is important for you to stand out from other people offering the same services that you do. Be ‘creative’ not ‘competitive’. Provide more value than what the actual cash value of your services is. Get yourself known in your community through writing for your local paper, doing talks at realtor offices or libraries – people can only buy from you if they know about you!
  6. KEEP LEARNING: Continue to learn new tools to grow your business particularly in the area of social media – this needs to be part of your strategic marketing plan. I highly recommend checking out eVision Media‘s social media program if you are unclear about what you need to be doing. Check out networking groups in your area for speakers who can teach you more about growing your business. Find your local home staging networking groups and get involved with them. Find someone who is successful and follow them – you can always do what they are doing – make it authentically yours.
  7. HIRE A COACH: Most home staging entrepreneurs that I coach love the creative, decorative, fun part of home staging and redesign. What they don’t love so much is ‘selling’ and ‘marketing’ their business. Their energy goes from a 10 (being high excitement) to a 1 within minutes when I ask about their plans and strategies. Find a business coach who is the right fit for you and invest the money in growing your business. Your coach can live anywhere but if they have experience in your business all the better.

Position Yourself As a Home Staging Expert

Believe it or not, anyone can call themselves an ‘expert’ in any area of business. You don’t really have to ask anyone’s permission to call yourself an expert – do you? You can claim that you are the ‘Number 1 Home Staging Company’ and no one is really going to ask you how you came up with that – are they?

You do however need to ‘be an expert’ and ‘feel like an expert’ as most realtors and sellers would prefer to deal with a ‘home staging expert’ versus someone who doesn’t see themselves the same way.

Definition of an Expert:

Someone recognized as a reliable source… An expert is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study… A person can become an expert by virtue of training, education, professional, publication or experience believed to have special knowledge of a subject beyond that of the average person…

So why do you need to be a ‘home staging & redesign expert’?

Expert SealOnce you consider yourself a home staging expert you can charge higher rates than others who are not yet experts in their field. Your growing reputation in the field attracts home owners and realtors who want to work with you. Other industry professionals may start to ask for advice about something they are having a challenge with or want to explore.

In my experience over the years because I positioned myself as a home staging expert I was often contact by libraries and private organizations to speak at their functions. Real estate companies look for speakers at their conferences. The media likes to profile experts and you may be contacted for television and radio shows. My magazine articles attract other publications and I get requests to write for other publications.

And, if I can do this so can you!

These are my suggestions on some of the things you can do to become an expert in home staging:

  1. Gain Experience - if you have already started your home staging and redesign business then by the very nature of you getting out and gaining experience you are on your way to becoming an expert. If someone asks you to help them with a job – just do it!
  2. Write Articles and eArticles - determine where you will get great exposure to start promoting yourself as an expert; contact local editors and if you get rejected just move on to the next contact; write an article once a week and send it out to as many places as you can think of; repeat…
  3. Write a Book or eBook – you may not think you have much to write about but I believe you can write an ebook about home staging and even a book if you are a good writer. You can always hire a copy writer if this is not one of your skills.
  4. Get Social Media Exposure – Create blog posts that provide TIPS to your target market. If you don’t have ideas of your own look at other peoples’ blogs and make an expert comment about the post. People will start to notice you.
  5. ‘Free’ Talks - find out where you can do some free talks about home staging. Libraries or community centers need to provide interesting talks to their patrons. Consider doing a talk with a realtor, mortgage broker and an inspector. With the stats on baby boomers and zoomers – downsizing is pretty topical right now.
  6. Network - get out an mingle with your target market and other like-minded professionals; join a BNI, a Meetup group, so many new networking groups keep popping up so check out new ones rather than staying with the same ones; keep your same story for all the networking groups you go to – don’t be one thing one week, and other thing the next week; stay focused on presenting yourself as the home staging expert in your area.
  7. Brand Recognition – create a strong brand with a strong message that you are the home staging expert your sellers and realtors need to connect with. Keep your brand consistent in all your marketing materials.
  8. Seek Knowledge - if you have not taken a professional course in home staging then consider getting certified. Continue to take courses or workshops that increase your knowledge base about running your business.

Regardless of what your training is or what your background it is important to decide what you want your future in the home staging industry to look like. Spend some time thinking about it so that you are truly passionate about delivering the services that you provide to your clients. Focusing on what you love to do attracts more clients!

For more great Marketing Ideas check out my ‘Free Savvy Marketing Tips for Stagers‘.

Getting Your Customers ‘Over The Moon’ About You!

If your sales haven’t been exactly what you were expecting last year, is it possible that your customer service practices may have something to do with sales? You might think you are providing an acceptable level of customer service but what if you went above your standard level – could that be a game changer for you?

Under promise and over deliver…

Satisfy CustomersThis is a great philosophy to live by when you are providing home staging services whether it’s a consultation, client consultation, recommendations or the actual hands-on home staging work, you want to give your clients MORE than they paid for! By giving them MORE you are going to attract MORE clients like them and you are going to get some fantastic testimonials and they are MORE likely to refer you!

Understand I am not suggesting not to charge what the project/job is worth, I am saying throw in ‘a little something extra’ that would make them feel ‘Over the Moon’ about you.

Assessing Your Customer Service Level

Take an assessment of some of the ideas here and see how you would rate yourself. How many can you say “YES I DO THAT” to.

  1. If a prospect/client has left you a message on your phone do you get back to them within 24 hours? I mean pick up the phone and phone them? If a prospect/client has sent you an email do you get back to them within 24 hours?
  2. If you do not return phone calls or emails on the weekend do you let your prospects/clients know that by putting this in your message? (Staging isn’t often just a Monday to Friday 9am to 5pm business so you might need to revisit this)
  3. If you are not going to be able to return emails or phone calls while you are on vacation or sick, do you have someone in place who can do that for you? Is everyone on your team someone you are proud of that can deal competently with your clients when you are not available?
  4. If you say/promise that you are going to do something for your client, do you do it on time and on budget? If things are off-budget do you take the time to consult with your client rather than surprising them at the end with an extra charge or do you absorb the extra charges?
  5. Do you always arrive just a few minutes early to your appointments and look professional? If you are going to be late do you let your clients know? Is your portfolio up to date with great ‘before and after’ photos that you will impress your client?
  6. When you do your hands-on home staging work do you do a little extra for your client and let them know what you did? Perhaps you staged a small area for them that you hadn’t agreed you would do? Brought in a small accessory that you knew would work well at no charge for them?
  7. Do you have a Follow Up system in place that allows you to keep in touch with your clients? Are you sending out a fabulous monthly newsletter that gives them great tips on what they need to do to get their property ready for selling? Do you let them know about your awesome Special Promotions you have coming up? If you know when their birthdays are and you have a close relationship with them – send them a card!
  8. Are your clients really aware of how much you enjoyed working with them and how much you appreciate having the opportunity to stage their property? Perhaps you give them a small branded gift that you leave behind after the job. Send Out Cards (or something similar) are great for saying ‘Thank You’ and you can enclose a small gift with your card.
  9. Do you take the time to phone your client to check in with how the sale of their home is progressing? If you staged a vacant home you will know when it has sold but it’s a great idea to touch base with your clients and if need be, do a little coaching to keep them positive and hopeful that a sale is just around the corner.
  10. Even if you did not get the home staging job you bid on, did you follow up with the realtor and/or client to find out what you could have done differently, better, etc.? Did you send them a ‘Thank You’ card and not an email?

Having said all of the above will improve your Customer Service it is a given that your home staging designs and talents are exceptional already! You may have been able to get a 100% on these Customer Service questions – that’s just great. If not, you can make the choice to change some of the ways you are doing business. Only you can determine your level of customer service but to really excel in today’s home staging marketplace, I think you need to pick up the phone more, meet more people in person and deliver on all your promises

Action Assignment

Take a close look at what systems you have in place as part of your Customer Service program. Is it time to revisit this and/or add some new services? What are 3 new things you could do to show your clients/prospects that you actually ‘personally’ care about them? Get inside your client’s head and think what would put a smile on their face!

**************************************************************

Want to use this article in your next ezine or on your website? Please do! Here’s what you need to include:

Dana Smithers is founder and creative director of the PRES Staging Resource Centre, a company devoted to teaching entrepreneurial women how to start and run their home staging business. Through her workshops, courses, mentoring programs, and products, Dana shows her students how to live their dream of becoming a home stager whether part time or full time. She is committed to her students’ on-going success.