Realtors are looking for Certified PRES Home Stagers!

The home staging business is thriving! Realtors and home owners are impressed with the PRES Graduates who have completed our 5 Day Signature Certified Home Staging + Redesign course. Home staging is now seen as a necessity – in fact there are many realtors who will not accept a client if they do not use their home staging experts!

Our next PRES 5 Day Certified course is happening on June 9 – 13 and we only have a few spots left! Many of the PRES graduates have built very successful businesses and continue to expand each year. One of the differences between PRES and other home staging schools is that we teach BOTH home staging and redesign in the same course. Other schools require that you take two separate courses and pay for two separate courses!

Our Signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on June 9 – 13, 2014. You can take our online Certified PRES Home Staging & Redesign Home Study program at your own pace anywhere in the world!

Besides learning the theory behind home staging and redesign we take you into real client’s homes to do the actual hands-on training! This is where you start your Portfolio of great ‘Before and After’ photos. Then we spend a full day in each home where you get to practice our 10 Step Secret Formula for staging and redesigning any room! You receive a 200+ page manual that is updated on a regular basis and you learn how to run your business. We spend a full day on marketing and starting up your business.

PRES Students Building their Portfolio

PRES Students Building their Portfolio

And here are a few other Bonus offers that none of the other home staging schools offer!

PLUS enjoy our NEW VENUE - we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancover BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

Art is the best place to start when choosing your 'colour story' for your project

Art is the best place to start when choosing your ‘colour story’ for your project

PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

PLUS become eligible as one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

Maria Waterman & Linda use the colour wheel for determining the colour scheme!

Maria & Linda use the colour wheel for determining their colour scheme!

PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

Start & Run a Home Staging Business Book

And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

The PRES instructors are Colleen McClure who also has an extremely successful interior decorating, window coverings and home staging business and Dana Smithers who is Canada’s ‘Staging Guru’ and wrote the book Start & Run A Home Staging Business. She is also the founder of PRES Staging Training school and well known in the industry. Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course.

Save $300 on Top 10 BEST Marketing Strategies for Stagers & Stylists online course until May 13th only!

Last month we launched a brand new live, online course, Top 10 BEST Marketing Strategies for Stagers & Stylists and I’m thrilled to say it was a resounding success! The rave reviews that came in gave me an overwhelming affirmation of gratitude in knowing just how powerful this course is and how much it helped those in the course.

The live course has now ended and my team and I have packaged it up, ready to hit the streets!

I am pleased to announce you now can get instant access to the course materials so you can learn and get inspired from the 100s of ideas, tips and tools you can easily implement in your business.

Let’s be honest here, shall we? Most home stagers and stylists are fantastic at the creative design part of their business … but not so good at marketing and promoting themselves.

Am I right?

If this sounds like you … then you simply must look at this RIDICULOUS SPECIAL OFFER I have for you!

I believe in this product so much that I want everyone who is willing to make a small investment in themselves to DO IT NOW!

Regular Price for this 7 Lesson Webinar: $397

Limited Time Offer: $97* plus tax!

Expires May 13th at midnight

Warning: This offer will not be repeated — ever!

» CLICK HERE to get started
*Simply use this
coupon code at checkout to get your $300 discount: prestop10discount

“For the first time ever, I am sharing how to properly market your home styling and staging business and have laid out my years of education and experience for you, step-by-step, in this 6 week ‘learn from home’ format!”

Does this sound familiar?

  • You feel overwhelmed with all the ideas you’ve heard about marketing and don’t know the best ones for your home staging and styling business.

  • You dream about being able to understand enough marketing to help build your business.

  • Despite your best efforts, it’s hard to get your staging business off the ground and are getting frustrated at the lack of results so far.

  • The thought of “marketing” makes you want to hide under the covers and hope, because you have a website, that clients will just call you!

  • You have the passion and the drive but lack the marketing know-how and business tools you need to build a successful 6-figure home staging business.

If any of the above resonates with you . . . you are in the right place!

You CAN have a successful business without having to invest thousands of dollars with people who have never been in this industry! I started out as an interior decorator, added redesign to my business and then home staging and I grew it from the ground up to a 6 figure business.

If I CAN do it, so CAN you!

And that’s why I want to invite you to my newest “Learn From Home” training course …

“Top 10 BEST Marketing Strategies
to Grow Your Home Staging &
Styling Business “

Here’s what you’ll learn during this 6-lesson (plus bonus) intensive home-study program:

Module 1

Understanding How Marketing Grows Your Business

  • Learn what marketing is and more importantly, what it is not so you can stop spinning your wheels
  • Discover how ‘push and pull’ marketing both work when attracting ideal clients
  • Find out how to build your list and why this is critical to your on-going success
  • Learn hundreds of marketing tactics you can use both ‘online and offline’
Module 2

Identifying your Ideal Client & Your Message

  • Gain clarity on exactly what your service and/or product offerings are and learn why ‘packaging’ is a key component to long-term success
  • Learn the 4 key areas you need to use to identify your ideal client
  • Explore your brand ‘message’ and USP; learn how to make it more effective to get the results you seek
  • Create a position statement that will boost you as an expert in your field even with little experience
Module 3

The Top 1 – 3 BEST Marketing Strategies

  • Find out how and why networking allows potential clients to ‘know you, like you and trust you’ — create your infomercial and gain confidence
  • Speaking Engagements are the vehicle for you to be seen and heard; learn how to find them, how to get them and when to do them
  • Discover the key ingredients to a successful professional website; gain ideas to creating your irresistible offer and your enewsletter sign up on your website
  • Understand how these 3 marketing tactics contribute to successful list (or tribe) building and why you need them in your funnel
Module 4

The Top 4 – 6 BEST Marketing Strategies

  • Stay-In-Touch marketing; this single strategy will ensure you stay ‘engaged’ with your potential clients and existing clients
  • Social Media; how to make the most of your time and stop wasting precious energy on doing it the wrong way and on the wrong sites
  • Trade Shows; the in’s and out’s of gaining market share; learn which shows are the best, when to do them, and where
  • Discover how to get a great ROI as a participant or an attendee
Module 5

The Top 7 – 10 BEST Marketing Strategies

  • Learn how to train your ‘unpaid sales force’ to give you ‘raving fan testimonials through WOM (word of mouth) referrals
  • Find out why Open Houses provide a great opportunity to market your business
  • Discover why taking part in Charities/Auctions/Golf Tournaments can greatly enhance your business image and reputation
  • Your articles/e-articles can quickly make you the ‘perceived’ or ‘real’ expert in your field; learn what appeals to your ideal client and how to engage them
Module 6

Developing Your Marketing Wheel and 90 Day Marketing Plan

  • Determine your Top 10 BEST marketing tactics
  • Review a sample 90 Day Marketing Plan
  • Create your unique marketing wheel from your Top 10 BEST marketing tactics
  • Create your 90 Day Marketing Plan
  • Understand how to use the Law of Attraction in creating your business success


90 Minutes with Website Developer & eMarketing Strategist Susan Friesen of eVision Media. Whether you are in the start-up stage or have an existing website you NEED to KNOW what Susan has to tell you to make your website, aka your ‘storefront,’ a WOW!

Regular Price for this 7 Lesson Webinar: $397

Limited Time Offer: Only $97*

Expires May 13th at midnight

*Enter this
coupon code: prestop10discount at checkout to
get your $300 discount

Read what some of the course students have to say …

What I found most helpful was the top 3 BEST marketing strategies lesson. That lesson inspired me to take the plunge and hire a part time assistant to be consistent with follow up with realtors and home owners. The template Dana provided made it easier for me to focus and clearly define the type of ideal clients I feel best suited to work with. The MP4 downloads were fantastic – templates were all very well laid out and easy to follow. With my NOW very BUSY home staging business I can come back to these webinar audio materials and review when the time best works with my schedule.

Since I took Dana’s Top 10 BEST Marketing Strategies I am more focused and my business direction is more defined. I have always been passionate about educating home owners and realtors how they can best prepare their properties for today’s real estate market. In the past I have hosted talks in libraries, banking institutions and coffee shops but now since Dana’s course it’s really super exciting because I had a call from a realtor team and they are hosting a private function for all their clients and invited me as a guest speaker WOOOOOOOO!!

If you are sitting on the FENCE with your business this marketing seminar may turn your business from part-time to full- time as long as your prepared to take ACTION and follow some simple and positive suggestions!

PS: Thank you from the bottom of my HEART! Your PASSION and ENTHUSIASM to help home stagers & designers to SUCCEED is AMAZING!

Louise Henry – Pair Home Design


I’ve taken several of the PRES professional development courses and recently the webinar on Top 10 BEST Marketing Strategies. It was the best course I’ve ever taken!

I was already working on my marketing plan and this course provided many ideas that I decided to implement immediately.

I have set up a Client Appreciation Night with strategic alliances and have had a fantastic response to that event. I’m also doing a trade show at a women’s expo which will attract my ideal client. Because Dana said it’s smarter to continue to market to past clients I have been reconnecting with past clients and potential clients who have been opening my enewsletters.

Also having my website critiqued by a web developer expert Susan Friesen of eVision Media was a major bonus and I already started making changes. And did I mention a bonus follow-up call with Dana? After finishing the course Dana provided an extra bonus coaching call to help me prioritize my strategies for the next month and also gave me additional ideas about my events. I feel inspired and ready to grow my brand! The investment for any of the PRES staging training courses has always been worth it!

Valerie Westra – At First Sight Staging


After taking some time off from building my Home Staging Business, I knew some of the marketing strategies I applied previously, would not work as efficiently today. Dana’s Top 10 Best Marketing Strategies for Stagers and Stylists course was just what I needed. It allowed me to review some past material covered in her home staging course plus so much more.

She focused on all the key points I need to learn and embrace like social media and improving my website presence in 2013. I now have at my disposal all the up to date marketing strategies I will ever need to refer back to thanks to all your wonderful templates and handouts, whenever I need it.

Joanne Mackay – Ocean Breeze Staging


If you have any questions at all about this online course offering, please don’t hesitate to contact us at and we’ll be happy to answer!

To your business success,

Dana J. Smithers

Looking for a way to increase revenues and add a new service?

Looking for a way to increase revenues by adding a new service line? Check out our April 12 – 1-2-3 Client Colour Consultation one-day workshop. If you are not doing colour consultations or you are doing them but you are not confident then take some action to change that! Our one-day workshop will give you the tools and skills that you need to be successful!

EARLY BIRD SPECIAL ENDS MARCH 29, 2013 – CONTACT to get this special! Course is held on April 12th from 9:30 – 4:30pm. REGISTER HERE!

At our last 1-2-3 Paint Colour Client Colour Consultation workshop held at the new Fluff Design Centre 6 women stepped up to learn more about conducting colour consultations with new clients, and past clients. Any time you learn a new skill it’s a great idea to let your past clients know about it. They might just have a need or know someone who does.

Dana J. Smithers taught colour in an interior decorating diploma program for several years and created this one-day hands-on workshop using the design colour principles. This is her 1-2-3 step foundation:

1) Ask your client to show you something they love in their home or a picture of something they love – this is the INSPIRATION piece and your starting point
2) From that inspiration piece select your COLOUR SCHEME – is it contrasting or harmonious
3) from your colour scheme select your PAINT COLOURS and use several different values in your choices

Dana recommends keeping things simple and whenever possible just choosing 3 colours per floor, or 3 colours throughout the home depending on the square footage and the layout. Use the 60-30-10 rule where 60% is your wall paint colour, 30% your fabrics and 10% your accent pieces making sure you have 3 accent pieces.

During the course you will receive your Interior Design color wheel and select colour schemes using gorgeous fabric samples.

Students using the Interior Design Color Wheel

Students using the Interior Design Color Wheel

BIG THANKS as always to Benjamin Moore who graciously provides the paint decks for the students!

Top 10 BEST Marketing Strategies 6 Week Webinar Starts Tonight!

The Top 10 BEST Marketing Strategies for Stagers & Stylists starts Wednesday February 20th – tonight! This is the course I’ve dreamed of doing since I started in this industry. But it could only come after the experiences I’ve had; some good, some bad. But what motivated me to do it is that I can help you avoid the mistakes I made by showing you exactly what you need to succeed.

Remember, I have created this course specifically for stagers, decorators, designers, stylists, feng shui consultants or professional organizers. This is an industry-specific 6 lessons (plus bonuses) online course, which walks you through exactly how to succeed in marketing your home-staging, styling or design business . . . From your comfort of your home!

Topics (in addition to the top ten strategies) include:

** Understanding how marketing grows your business organically, working for you so you can stop lying awake at night worrying about finding your next client.

** Identifying your ideal client and your message, so you don’t waste your limited time as a business owner chasing dead ends and ungrateful clients.

** Developing your marketing wheel and 90-day marketing plan; giving you the blueprint you need that will end the nagging feeling of not knowing what to do next or how to build your business.

After each live webinar, you get video recordings of each lesson (6 total!), a printable workbook, plus a bonus marketing call with Susan Friesen of eVision Media who will give additional marketing advice about websites as well as 3 staging eBooks!

Everything you need to market YOUR successful staging business!

. . . And one more bonus. At the end of each live call, we will do a Q & A session so I can personally answer any of your questions!

Don’t just take my word for it, here are what some others have been saying about this same course I offer as a workshop:

Loved this course! Tons of information and ideas clearly presented. It brought me back to thinking about some basic marketing tactics that I need to get back to doing.
Heather Stewart, HS Home Staging

It was beneficial for me and am looking forward to using these tools and tactics to take my business to the next level by implementing what I have learned today.
Valerie Westra, At First Sight Staging Solutions

Don’t hesitate – time is running out! Learn the full details here:

Creating Presentations To Grow Your Business Workshop Vancouver BC

Are you ready to expand your marketing to include group talks to realtors and home owners but lack the confidence to try it? Dana J. Smithers, Canada’s Staging Guru has done 100s of professional presentations and knows that most people are naturally uncomfortable making presentations but, they can be taught!

Mark your calendars! Early Bird Special ends January 31st!
February 15th Vancouver BC and February 23rd Victoria BC

Dana knows that if you are properly trained and have excellent materials to work from, presenting can actually be a lot of fun! Some of the highlights of this course will be her tried-and-true templates and tips on creating lasting connections with your audience. If you are not using the ‘funnel system’ of selling and you are not consciously building your ‘list’ you need to be! Lots of handouts for you to plan and create your own memorable presentations.

Course Outline:
• Steps to Creating your ‘FREE’ Presentation
• Understanding the ‘Funnel System’ and why you need to have one
• The Process — Presenting to small or large groups
• Determining the best ‘hooky’ topic title to attract attention
• Creating your ‘Signature Talk’ a short and long version ready to go
• Fantastic form templates and use of props to demonstrate your skills
• Role Plays that are easy-peasy to follow and help you gain confidence

Read what previous students had to say about this course:

Thank you so much for offering a course on creating presentations. The timing was perfect, as I had just been asked to give a presentation to a group of 25 business people. As I have never spoken publically to a group this large, your course definitely gave me the pertinent information I needed to pull it off with confidence! Aside from providing the class with practical presentation topics, helpful hints, and tips like the “funnel system”, offering your own personal props for me to use for my presentation was above and beyond, and I really appreciate it! ~ Tamara McDonald of Tweak Home Staging

I found all the resource material of huge value. It’s significant because I do not have to spend time having to reinvent the wheel (other than logo and business information amendments). I found nuggets of invaluable information from Dana’s own experiences. For the silent auction coming up (and all realtor presentations) I will make certain the paperwork clearly states “this is for using their existing furnishings and not for any rentals”. That was a gem! ~ Lena Pereira of WestSide Staging Solutions

Space is limited and you don’t want to miss out! Click on this link to Register. Early Bird Special ends JANUARY 31ST, 2013 for PRES Graduates $247 (after 1/31/13 it is $297) and Other Amazing Industry Professionals $297 (after 1/31/13 it is $347).

PRES Workshops – Ready to Make 2013 Your BEST Year Ever?

At PRES we know how important on-going learning is to the success of any entrepreneur’s business. As a solopreneur most women are working on their own, and often from their home office. Unlike when I, and many of you, were in the corporate world, we no longer have the company sending us to take courses or even to provide in-house training. We have to seek out workshops that appeal to us depending on what we are looking for yet I don’t know anyone who doesn’t want to attract more clients!

This is why PRES offers year-round workshops and telewebinars to keep you on trend with new tools that you need to grow your home staging or decorating business. Check out what we are offering in the next few months and take advantage of the Early Bird Specials:

* Wednesday February 6th – ‘FREE’ Introduction to 6 Week Top 10 BEST Marketing Strategies – telewebinar - course starts February 20Th … stay tuned for details

* Friday February 15th Creating Presentations To Grow Your Business VANCOUVER

* Saturday February 23rd Creating Presentations To Grow Your Business VICTORIA

By investing in yourself you can achieve the success you want. If you sit back and wait for business to come to you, you’ll be waiting for a very long time. Come on, this is your year 2013 – it’s full of possibilities and opportunities – just open your eyes and go for it! (And if it’s not a PRES course that’s fine too but investing in yourself is very empowering and we’re all about that!)

Presenting in the ‘bull pen’ in a busy realtors’ office!

SWAN Breakfast Networking is one of your top 3 BEST marketing tactics

With President Sandra Yancey at eWomen Network Tradeshow

Top 10 BEST Marketing Strategies Workshop October 19 – Vancouver BC

Are you feeling stressed because you aren’t attracting new clients and you are not sure what to do next? Is your dream of creating a successful home staging business fading fast? The PRES® Staging & Training programs are offering a one-day workshop on the Top 10 Best Marketing Strategies for home stagers, redesigners, designers and other home stylists to help you grow your business. Whether you have just started your business or have been in business awhile, you will come away from this workshop feeling good and relieved because you will create your own marketing plan you can easily follow

In a nutshell marketing is all about ‘informing and educating’ potential and existing ‘ideal clients’ about the solutions that you have to offer to solve their problem. Are you sending them the right message and using ‘pull’ strategies instead of trying to ‘push’ your business on them? Is it possible you are not entirely sure any longer who your ideal client is?

Dana teacing at a workshop

Dana J. Smithers, a home staging expert and author of Start & Run a Home Staging Business will share her proven on-line and off-line marketing strategies that you can easily implement while creating your 90 Day Marketing Plan. Find out what really works and why you need to be continually marketing to keep you funnel full and to build your ‘list’. Lots of handouts for you to plan and create your own marketing plan.

Course Outline & Outcomes for your ROI:

  • Understand the Top 10 Best Marketing Strategies for your ‘On-Line & Off-Line’ Marketing Tactics
  • Develop an effective 90 Day Marketing Plan that you will want to follow
  • Learn Low Cost vs High Cost ways to market your business
  • Gain clarity on who your ‘Ideal Client’ really is & how to market to them
  • Create a Marketing Wheel that is easy to implement
  • Understand the importance of your Brand
  • Learn how to make your ‘Message’ to your ‘Ideal Client’ about ‘Needs’ and not ‘Wants’

Dana doing presentation at RE/MAX

Workshop Date and Time

Date: Friday October 19, 2012
Time: 9:30 am to 4:30 pm
Location: Flüff Rentals – 1363 McLean Drive  Vancouver BC (Google Map)
Cost: PRES® Graduates $197 plus hst Other Professionals $247 plus hst
Registration: Is required. Register and Pay Online hereOr contact: info@presstaging.comor phone 778 278 8883EARLY BIRD SPECIAL: Contact by OCTOBER 5th, 2012.For PRES Graduates $147 plus hst Other Professionals $197 plus hst