PRES stagers are brilliant in using trade shows as part of their marketing strategy! Trade shows are a great marketing strategy and while they do take time, money and energy the pay off can be huge IF you follow up! The best time for trade shows is in the spring and fall. There are industry specific trade shows with realtors and stagers and then the Home & Garden shows are a terrific way for PRES stagers to promote their business.

Earlier this year PRES stagers Deena Cottingham of Green Apple Staging and Janet Voth of Designing Spacez both servicing the Calgary area had a tremendous response with visitors to their booths.

PRES stagers on the West Coast have been active in a number of real estate trade shows and Sally Weatherley of Exit Stage Right was involved with the BC Real Estate Convention trade show held April 8th & 9th. She set up a fantastic looking booth and had a colleague Gita Wood help her out one morning.

Lois North of Lois Interiors attended the trade show and passed out her marketing materials such as her information packages and business cards. That’s a terrific strategy and one that is ‘FREE’. It involves your time and energy and is well worth it.

The key to any successful marketing strategy like a trade show is of course FOLLOW UP! PRES Stagers will have a draw for a ‘free’ staging consultation or perhaps a ‘free’ power stage or even as much as a ‘free home staging job’!

GreenApple Staging & Images at the Calgary Real EstateBoard Tradeshow

The Calgary Real Estate Board Conference and Tradeshow event was held on January 20th.  GreenApple Staging & Images was proud and excited to be an exhibitor, among approximately 100 others, all contributing to the theme, “A Brave New World”.

The GreenApple team had a great time mingling with both the attendees and other exhibitors. We had tons of traffic at our booth and got a chance to meet so many hardworking and forward thinking Realtors.

There is definitely an increased interest this year in Home Staging, professional Real estate Photography, and pre-market Consultations as part of an individual Agent’s marketing package. All part of the new economy. I believe these strategies are not just trends — they are definitely here to stay as our society continues to emphasize visual media.

It wasn’t all business! We had some fun, too, with our visitors . . .

Oh, and would you believe that every single lunch kit at the event contained nothing other than a green apple?!

Our booth was staged with our brand colors — black, white and apple green, of course — and we were happily surprised that GreenApple was declared one of the top 3 Staging Exhibitors! All were tied with an Honorable Mention for booth design and service. I was told by the judges that they just couldn’t choose between us.
Not bad for our first showing — we’ll take it!

We also held a draw and have given away a Pre-Market Consultation package and an MLS Photography Package. When I called the winners today, they were thrilled and are eager to apply these services to their next listing.

It’ll be all work and no play for awhile, as the “Spring” real estate season seems well underway already in Calgary. But that is exactly what we bargained for!

Thanks to everyone who visited us at the event, and all of those others who supported us in other ways.  We appreciate it!

Deena Cottingham & her team of GreenApple Staging