Hello,

April has just whizzed by me! It was a busy month with the launch of my new book Start & Run a Home Staging Business. My media person is creating a buzz with television, radio, magazines and national blogs about home staging which of course benefits all of us!

I've also been busy taking a business course with Lisa Sasevich 'Queen of the Invisible Close' so that I can continue to provide you with the current marketing tools you need to create a successful home staging business. One of the key points that Lisa makes in her course is that you need to constantly FOCUS ON RESULTS and everything else is secondary. I agree with this so in this ezine/enewlsetter I'm going to talk about your marketing tools and how to apply this technique to attract your ideal clients.

Wishing you new clients as you FOCUS ON RESULTS,

Dana J. Smithers
PRES Staging Resource Centre
Founder & Creative Director
Empowered Women In Business Coach

PS: My latest book Start & Run a Home Staging Business is available NOW in book stores this month. If you want to order it on line through my website just click the link above and THANK YOU!

PPPS: Come and join me at the Vancouver Public Library on May 26th. Find out how I grew my business from the ground up to a 6 figure income!

Every Marketing Piece You Create Needs to 'FOCUS ON THE RESULTS' Your Potential or Existing Client Will Receive

As a business owner you know that you must continually bring new prospects into your funnel. The funnel always needs to be full, and one of the best ways to do this is by implementing key marketing strategies. Many people forget this when they get busy with existing clients.

For most solopreneurs their key marketing tools consist of business cards, post/rack card, website, ezine/enewsletters and blogs. If you are just in start-up mode you may not be using all of these tools yet; as you grow you will want to be reaching your target market using as many marketing strategies that will attract the right clients to you.

From Branding to Creating Your Marketing Materials Tell Your Prospects or Clients What They Will Get As a Result of Using You!

Whether you worked with a branding specialist or you created your own brand, you started out having an idea of who your ideal client would be. Keep your ideal client in your mind's eye. On every single marketing piece you need to give them a clear and concise message of the 'WHAT'S IN IT FOR ME '(WIIFM), in other words what are the results they will get by using your services.

It's not the fact that you provide a home staging service. This is what you do. This is not the result the client gets by using your home staging service. Let's take a look at some of the more obvious ones:

FOCUS ON RESULTS – as a home stager your clients get:

a beautifully staged home that will stand out from its competitors
more money in their pocket by selling quickly
each and every room/area is visually attractive so buyers can imagine themselves living in this home
time to do what they need to do to prepare the property for selling
a detailed report to get them on track so they do not feel so overwhelmed and stressed out
your strategic alliance list so they do not have to worry about finding a reputable painter, tiler, electrician, etc.
a chance to get rid of clutter and things they no longer use or want
in just a short time they get a new and healthy way of living in their home

DIGGING DEEPER AND GIVING A DIFFERENT MESSAGE...

no more money is being spent on the 'old property' they now have more money to spend on the new home
sense of a huge burden being lifted
peace of mind because you are the professional handling all facets of the staging process
the realtor's reputation increases in the market place because of moving homes quickly and for top dollar
because the property owner sold their home they get to go shopping and buy new furniture

RAVING FAN TRAINING HOME CLIENT
A Client Who Is Finally Loving Her Home!
It just took the PRES training team to have her fall in love with her home. Read on…

Since Dana and her students literally "transformed" my house back in February, I have been overwhelmed by the response... not only from my own family, but from friends and family who have visited as well. By changing the three rooms they did, it started a roller coaster of change… I tore 20 year old wallpaper off my upstairs bathroom walls, continued to de-clutter (one of the chief "to-do's" given to me from Dana in the beginning), and then pulled up equally old linoleum, scrubbed walls and floors, painted cabinets and walls, and only chose things I really loved to decorate the space. It was amazing!!!

In another room I got rid of an extra desk, de-cluttered some more (with help from my spouse this time!), and tahdah! Another room that helped me fall in love with my home. In fact, this was the comment made by my Mom when she came for a visit… it actually looks like you love your home now! I now have the oasis I look forward to at the end of the day.

A huge mound of "garage sale" items are piling up in our garage, and I am continually looking at items I have held onto and have pledged to add weekly to our sale items. This involves sometimes making difficult decisions… (do I love this? why have I kept this?), but I have also made space and found things I had forgotten I had!

My daughter was inspired, and we have begun to make changes in her room as well… rather than have these rooms as "dumping grounds", we are working at making them a place we enjoy to be.

I still have a long way to go, but I am so much happier with where I am now than I ever have been. Dana gave me a gift that would be difficult to re-pay. I can only rave about her talents, (which I do often!) and recommend her services to anyone who wants to love their home, or is planning to sell.

Take a look at all your marketing materials. Have you indicated what the RESULTS are that your clients – realtors, home sellers, builders, etc. will get by hiring your company? Does your company have a great tag line that talks about the results? Find new ways of looking at what you have to offer as a home stager. FOCUS ON RESULTS and you will be impressed at the difference that you really do make when a client hires you. Start listening to other people who are trying to attract you as a client. Are they offering you results or just a statement about what they do?

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Want to use this article in your next ezine or on your website? Please do! Here's what you need to include:

Dana Smithers is founder and creative director of the PRES Staging Resource Centre, a company devoted to teaching entrepreneurial women how to start and run their home staging business. Through her workshops, courses, mentoring programs, and products, Dana shows her students how to live their dream of becoming a home stager whether part time or full time.

VANCOUVER PUBLIC LIBRARY PRESENTATION May 26^th

Find out how home staging industry leader Dana J. Smithers grew her business from the ground up to a 6 figure business!

Join home staging industry leader, Dana J. Smithers author of Start & Run a Home Staging Business at the Vancouver Public Library on Thursday May 26th. She shares her secrets to building her business from the ground up. It requires a lot of hard work so if you aren't prepared to do that this talk won't be for you!

Click for Details

HOW TO START & RUN A HOME STAGING BUSINESS BOOK IS HERE!

Dana J. Smithers' NEW book How To Start & Run a Home Staging Business has finally hit the bookstores. This book is jam packed with home staging business tips and proven strategies to propel your business forward. Whether you are an existing home stager or a newbie or a want-to-be this book will guide you to success...
Click here to preorder

BONUS OFFER $100 REFERRAL FEE!!!

At the PRES Staging Resource Centre we are happy to pay anyone a $100 Referral Fee for sending someone to our 5 Day Professional Home Staging & Redesign Course. Just let us know the name of the person by emailing us at info@PresStaging.com. This past year we paid over $1000 in referral fees!

PRES 2011 COURSE SCHEDULE – NEW DATE ADDED IN JULY!

Our PRES Staging & Redesign Training Program offers accelerated learning techniques so that when you leave the course you can confidently start your home staging business. You will be given templates, no-fail staging formulas, a step-by-step business start up process and learn insider secrets shared by industry leader Dana J. Smithers. If you are serious about wanting to become a home stager this hands-on training course is for you. For more information about the PRES 5 Day Professional PRES Staging & Redesign course click here.

NEXT COURSE DATE: June 20 – 24^th and it is starting to fill up NOW!!! Register BEFORE May 20th to receive $200 OFF!

COURSE DATE: July 11 - 15^th

Dana has launched her new website Empowered Women In Business. She has been mentoring women entrepreneurs for years and has now taken on a new client base in addition to the home stagers she has worked with. She says it's thrilling to see women move forward so quickly getting the results they are looking for whether it is setting up a marketing strategy, defining ideal clients or having a negative mindset shift into positive action. To get your 'Free' CD on her 7 Destinations Road Map to Success just go to the site and make sure you sign up for her Empowered Women In Business ezine.

Believe it. Pigs DO Fly!!!

You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!

The PRES® Entrepreneurs Newsletter is written by Dana J. Smithers of www.PresStaging.com. If you have any questions or comments, please send them to info@PresStaging.com.

405 - 170 West 1st Street
North Vancouver, BC V7M 3P2 Canada

www.presstaging.com