Staging Training

PRES Home Staging Webinars

Your Webinar Host - Dana J. Smithers

Dana J SmithersMost solo-entrepreneurs are excellent at their craft but not so good at knowing how to run a small business. The good news is, business skills can be learned!

It was almost 10 years ago that Dana Smithers left a 20+ year successful corporate career to try her hand at being a solo entrepreneur. Over the years she has established herself as a successful business owner of Sun On My Back Redesigns, PRES Staging Training Programs and Empowered Women In Business coaching and mentoring. Her mission is to 'educate, inspire and empower women entrepreneurs to create successful businesses for themselves.' She is the author of Start & Run a Home Staging Business, has written 3 ebooks and frequently appears on television, radio, and numerous venues for speaking engagements. She is published in magazines, newspapers and websites.

Dana's webinars are full of high-content high-value educational information. She shares her mistakes that she made along her entrepreneurial journey so that you can avoid them. Each webinar has a specific topic that offers practical solutions and easy-to-implement systems so you can grow in areas where you need further business education. Dana likes to be 'inclusive' in her teaching and generously shares her tips and insights about what has worked for her, and what hasn't. Her motto is: If I can do it, you can do it! She welcomes you to join her on any PRES PRO-D webinar that you feel will propel you forward!

No More COLD CALLING - Learn The Art of Relationship Selling!

I really don't know anyone who just loves to make 'cold calls'. The very nature of the words leave many people frozen. So, why not take another approach to connecting with your ideal client - relationship selling! Networking plays a key role in relationship selling so I have combined this webinar with 'Networking Made Easy' so you get the benefit of two webinars in one since they go hand in hand.

Over the last 5 years marketing strategies have changed significantly. People do not like to be 'sold to' but they do like to buy! No one likes a pushy, aggressive sales person who doesn't even understand their needs. Now that we are so much a high-tech low-touch society, relationship selling is more important than ever.

In this informative webinar you will learn a step-by-step approach to networking to gain confidence in using this new skill as one of your building blocks for relationship selling. Once people 'KNOW YOU - LIKE YOU - TRUST YOU' there will be a sale at some point in the relationship, even if it is a much-appreciated referral form them!

These are some more juicy outcomes for you:
  • Gain insight into why 'cold calling' does not work
  • Learn how to write an infomercial aka elevator speech
  • Gain clarity on which networking events are right for you
  • Learn how to turn a prospect into a client
  • Understand how to set your 'intention' before connecting with someone
  • Learn easy, low cost methods to 'the fortune in the follow up'

Webinar Course Cost: PRES Members $97; Non-PRES Members $117 plus tax
Date: TBA
Time: TBA

Space is limited space so sign up now! First 5 people to sign up receive 1 FREE COACHING CALL with Dana J. Smithers!

PRESENTATIONS PART 1

Did you know that speaking engagements are the 2nd best marketing strategy to building your business? Do you consider yourself too 'shy' to be able to deliver great high-content high-value talks to home owners, sellers and realtors but you would like to? Would you like to have No-Fail Templates to use for any size group talk?

If you answered 'YES' then this is a webinar you NEED to take! Learn from 'Staging Guru' expert Dana J. Smithers author of Start & Run a Home Staging Business. Dana has presented at real estate conferences, trade shows, schools, libraries, realtor office presentations, television shows, and many other venues. Her speaking engagements allowed her audience to get to know her, like her and trust her and best of all to eventually become clients!

Creating Presentations that Sell You!

Most people are naturally uncomfortable making a presentation for the first time. If you are properly trained and have excellent materials to work from presenting can actually be a lot of fun. Some of the highlights of this course will be her tried-and-true templates and tips on creating lasting connections with your audience. If you are not using the 'funnel system' of selling you need to be!

Here are some more juicy outcomes for you:
  • Gain your confidence by practicing with tried-and-true scripts
  • Understand how to use the 'funnel system' to continue to grow your business
  • A step-by-step process from the initial contact to setting the stage for your talk
  • How to find speaking engagements that will attract your ideal client group
  • Simple and easy ways to grow your database for your enewsletters
  • Tried-and-True Templates with scripts for your presentation and handout notes

Webinar Course Cost: PRES Members $97; Non-PRES Members $117 plus tax
Date: To Be Determined

PRESENTATIONS PART 2

We all know that speaking engagements are the 2nd fastest way to attract new clients and who doesn't want to have more clients! This is a webinar for people wanting to become professional speakers and who want to become known as an expert in the home staging field. If you are ready to take your business to a new level and really get on the speaking circuit then this webinar is for you. You will learn who the best contacts are, how to approach groups for speaking, how to do your own power point presentation, how to write a one-day course for teaching, how to make money at your 'back end' and much more...

Learn from the 'Staging Guru' expert Dana J. Smithers, author of Start & Run a Home Staging Business. Dana has presented at real estate conferences, trade shows, schools, libraries, realtor office presentations, television shows, and many other venues. She wrote and created her own successful one-day courses for continuing education night school and developed a professional 5 day home staging and redesign course which she currently teaches.

Professional Presentations that Make YOU Money!

If you enjoy public speaking then doing presentations needs to be one of your key marketing strategies. If you love being in front of the public or even private groups why not consider making money doing this? In this webinar you will learn how to write a script for your 'signature talk' and how to make it long or short so it can be used multiple times. Some of the highlights of this webinar will be receiving Dana's tried-and-true templates, scripts and best of all, learn from her mistakes! If you don't know what a 'back end sale' is then you need to find out because this is where the money is!

These are some more juicy outcomes for you:
  • How to find speaking engagements to test your first talks
  • Create a signature talk that you can expand or contract
  • Understand what kinds of things you can sell at your 'back end' and make a profit
  • Gain insight into which speaking engagements can turn into real clients
  • Understanding how to work with Joint Ventures and Strategic Alliances
  • Learn how to get marketing about your talk for 'free'

NB: Taking Presentations Part 1 is not mandatory but it will definitely have you on track so that you can jump right in with the learning aspect of this webinar.

Webinar Course Cost: PRES Members $147; Non-PRES Members $177 plus tax
Date: To Be Determined

SPECIAL PRICING SIGN UP FOR PRESENTATIONS 1 & 2

PRES Members - sign up for both courses at $197...a savings of $47!!!

Non-PRES Members - sign up for both courses at $247...a savings of $47!!!

HOW TO BECOME AN EXPERT IN YOUR FIELD

Whether you are fairly new in your business or have a long-term established business you can position yourself in the market place as an expert. In this exciting webinar you will learn some of the key strategies that you need to know to be seen as an expert.

How to Become an Expert In Your Field
Regardless of How Long You Have Been In Business!

I personally don't believe in competition yet I do know there are other people doing similar things as you are. So why not view this in a positive way since if no one was doing what you are doing, there might not be any need for it! What you need to focus on is finding ways that what you have to offer sets you apart from others doing similar things. By establishing yourself as an expert in your field, your name will 'top of mind' when someone is looking for someone with your skill set.

In this 'tell-you-how-it-is done' webinar you will be shown a step-by-step approach to creating a high profile image of yourself without spending a fortune. In the past I have hired a PR/Media person and that is an option for you but it can be quite costly. This webinar will provide you with many of the skills that you can learn to be your own PR/Media person!

These are some more juicy outcomes for you:
  • Learn how to establish yourself as an expert in your field
  • Determine the best methods to promote yourself
  • Learn where and how to showcase your work
  • Create a list of topics for articles
  • Understand why you need a great USP (unique selling proposition)
  • How to find media contacts and what to say to them
  • How to write your own Press Release

Webinar Course Cost: PRES Members $147; Non-PRES Members $177 plus tax
Date: To Be Determined

HOW TO CHARGE WHAT YOU ARE WORTH & GET IT!

How do you feel when you tell clients what your 'fee for services' is? If you feel embarrassed because you are not charging enough, let me tell you, you are not alone! Most people whether they are just starting out or are more established in their businesses, do not charge enough.

How to Charge What You Are Worth & Get It!
Feel Great All the Way to the Bank!!!

The truth of the matter is that you are not valuing your services enough. You are the one who sets your rates, and yes the market does play a factor in this but what about all those other people doing the same kind of work who are charging more than you, and getting it? They simply put a higher value on what they are offering than you do!

In this informative webinar you will gain a deeper understanding of how your own money-blueprint is keeping you in a holding pattern. Only awareness and being open to changes will allow you to start charging what you are worth because you will value your time and energy so much more! We'll take a look at everything you are offering and help you find ways to feel confident about your pricing.

These are some more juicy outcomes for you:
  • Gaining insight about your money threshold
  • Understanding 'why' you need to value your work
  • How to create 'value' for your work and put a fair price on it
  • Creating strategies that allow for 'freebies'
  • Learn how to listen to your 'gut feeling'
  • Rolling out your new pricing with new clients and setting new pricing with established clients
  • Learn easy, low cost methods to 'the fortune in the follow up'

Webinar Course Cost: PRES Members $97; Non-PRES Members $117 plus tax
Date: To Be Determined

DEVELOPING AN EFFECTIVE MARKETING PLAN

Once you are in business you need to understand that you will never stop marketing. In a nutshell marketing is all about 'informing and educating' potential and existing clients on what you have to offer. It is not selling although with excellent marketing strategies and tools you will turn a prospect into a buying customer/client.

Over the last 5 years marketing strategies have changed significantly. Everyone does need a website whether or not you are doing internet marketing. One of the key points about marketing is that it will always be changing. What worked one time may no longer be effective so you need to be aware of what other marketing strategies you can put into operation quickly.

Developing an Effective Marketing Plan
Is Key to Your Growth and Success and It's FUN!

In running your business you are always looking at the best ROI (return on investment) strategies. In this high-value high-content webinar you will learn how to find the strategies that work best for you and stop doing those that are no longer building your business. You will learn how to create your own Marketing Wheel and why having quarterly marketing strategies is so important.

These are some more juicy outcomes for you:
  • A complete list of marketing strategies that are easy to implement
  • A complete list of marketing tools that can change over time
  • Gain clarity on where you need to be spending your marketing time, money and energy
  • Find low-cost and cost-effective ways to market your business
  • Understanding how to work with Joint Ventures and Strategic Alliances
  • The benefits of in-person networking and on-line social media networking

Webinar Course Cost: PRES Members $97; Non-PRES Members $117 plus tax
Date: To Be Determined

TWO PAGE BUSINESS PLAN

Everyone needs some kind of business plan whether you are just starting out or have been in business for a few years. There are two types of business plans - one is the 'formal' 20 page business plan you need if you are looking for financial backing from a bank or a private party; the other is what I call the 'informal' business plan which is more like a road map to your success.

The webinar focuses on how to create an informal two page business plan that is realistic and achievable. It will give you direction and focus so that you always know what your goals are for the year, and have a means of measuring whether or not you have achieved them.

Writing Your Two Page Business Plan
The Solo Entrepreneurs' Road Map To Success

If you have never developed a business plan you will enjoy creating a road map that you can follow. Most of us in our road to success will have detours, speed bumps and road blocks. By having a business plan you can adjust it so that you are still on track even when you have to make changes.

These are some more juicy outcomes for you:
  • Gain clarity on your company vision and mission
  • Set a financial goal for your business growth
  • Determine what revenue streams you need for growth
  • Create your 'ideal client' list for your target market
  • Understand why you can't do it alone!
  • Create action steps with S.M.A.R.T. goals you can achieve
  • Understanding how your marketing plan directly affects your business success

Webinar Course Cost: PRES Members $97; Non-PRES Members $117 plus tax
Date: To Be Determined